When I first decided to launch this blog at the end of 2009, I knew that my first priority was to reach as many people in my target audience as possible. Of course I had a clearly defined marketing plan laid out but my objective was to create some major “BUZZ” to reach my goal as quickly as possible.
The reason I created this blog was to have a designated “place” that promoted my various online business ventures which primarily consisted of affiliate programs. Even though this was my intention, my goal was NOT to make money in the beginning.
Confused? Let me break it down.
Before I started this blog, I had only been blogging for about 2 years. I had 2 other blogs, one for my direct sales business and a niche blog targeting wahm’s (work at home moms). Neither of which generated any substantial leads, sales or subscribers (well my wahm did have a handful of subscribers, nothing major).
So, what did I do? I quit…
Then began to research and learn all I could about blogging and building a business online. I realized along with my plan (which I actually had to put into action…consistently) I had to create a buzz and get people interested in my blog.
My presence online wasn’t as apparent as it is now, so I had to establish one. Since I am a women entrepreneur and a mom and I knew my mission was to assist other women just like me, TheCEOMamma was born! I developed my online identity and began building my brand.
I wrote and posted my first 5 articles about Social Media Marketing because that’s what TheCEOMamma is all about – building a business on a budget by utilizing Social Media. That is my expertise and I had to let people know that about me before they would trust me enough to follow me…let alone buy anything from me or partner with me.
That’s why my first objective was to build my brand, not make money. I gave myself six months to develop a solid social presence by blogging 3x per week. One month later, I created a Facebook Fan page and a Social Network because my brand was growing quicker than I thought and I met my goal in two months instead of six!
Needless to say, I was excited!
I wrote this post because I want you to see that with a plan in place and the actions to back it up, you can take your blog and your business to the next level by building your own buzz online!
Here are the 3 things I used to get started
Blogging – I blog about the topics I’m knowledgeable about and the things that I do that help me build my business. This allows me to share information easily with others who have the same interests. Blogging consistently and staying on topic gives your audience a reason to want to connect with you frequently, relate to you, share you (your information) and eventually trust you and your expertise.
Social Networks – At first, I used only Twitter (follow me @TheCEOMamma) and a handful of social networks on Ning.com to build my visibility online. It’s very important to consider joining a few communities that relate to your niche or industry rather than a lot of them where your expertise is not valued. Building your presence and brand on social networks to establish a network requires actively engaging and interacting with others. Even though I had a personal Facebook account, I only used the Notes feature to import my blog posts to my profile wall. However, I do now have a Fan Page, you can check it out here.
Free Information – I created and promoted my free eBook about Marketing on a Budget on my blog. Giving away something free is a great way to build your buzz and let people get to know you. Don’t freak out, you don’t have to write an ebook, you can write a 5-7 page report on a topic of your choice providing useful information to your target audience. Get creative and have fun with it, its about building your brand and building relationships!
Of course there are many more ways to create a buzz for your business using your blog but these are the few that worked great for me. You can try different things to see what works best for you. The important factors to remember is to be consistent, be genuine and know your topic.
I’d love to hear of some of the ways you create buzz for your business. Share some of your tips in the comments below.