You’ve created, designed and launched a website (or blog) for your business and now anxiously await the stamped of traffic you hope to accumulate as a result of the many hours of marketing you put in. You know you have amazing products and offer outstanding service, but what if your visitors choose not to buy during their first visit to your site?

If you fail to offer your website visitors the option to subscribe to your website or blog so that you can follow up with them at another time, you risk the chance of loosing that visitor forever. You worked hard on creating your site but what good will that do you if you aren’t able to reconnect with your visitors?

A huge part of building a profitable business online is learning how to implement successful marketing strategies that get you the results you want. Before profits can start rolling in consistently, you have to have an audience to market to, and what better way to do that than with Email Marketing!

Email Marketing provides a few great benefits for small business owners. Using this form of marketing allows you to establish and build a loyal relationship with people who are already interested in what you have to offer and gives you a way to stay in touch with new and current clients and continue to offer them products or services that meet their interests.

To set up an email marketing campaign for your business website or blog, you first need to choose a email marketing service provider. I personally use and recommend MailChimp.com. They offer a free service with great features and do not include ads in your outgoing emails. Other services you may want to check out are; aweber.com, icontact.com, constantcontact.com and madmimi.com just to name a few.

Once you choose your service, you can than create your email campaigns and set up autoresponders that will automatically send out pre-written messages (by you) to go out to your list at times you choose.

Each service provides special code so that you can add a subscription box to your website for your visitors to subscribe, or opt-in to your mailing list. (Watch my video: How to Add an Opt-In Subscription Box)

Now that your email marketing list is set up, the next task will be deciding…

How to Get People on Your List

Give a detailed description. Let your visitors know exactly what they can expect from you once they sign up to your list, then hold true to your word. If they opt-in to receive healthy eating tips, make sure that is what you give them. You can also create a “squeeze page”, which is similar to a product sales page except your visitors only option is to subscribe to your list. Using a squeeze page can be good if you utilize the space enough to share in detail all the benefits and incentives visitors will get when they choose to subscribe to your list. This brings me to my next tip.

Offer an incentive. You may want to consider offering an incentive in exchange for contact information. This works well when you have a specific niche market you want to reach. For instance, if you are a web designer and your visitors are mostly interested in web design, you could offer them a free report or ebook about how to design a website when they subscribe to your list.

Provide compelling content. If you own a blog (which you should), make sure that you are always providing quality and informative content for your readers. When people see you offer value and useful information that will actually make their life easier, they will be more comfortable subscribing to your list because they have a sense of what you bring to the table. This is why it is important to have an opt-in box on your blogs and websites to allow your visitors easy access.

Focus on your Niche. Another great way to get people to opt-in is to serve a particular niche. The more your content, products and service can target a specific audience, the more likely they will be to join your mailing list. Again, they can trust that you will deliver the kind of information they need and want.

Promote your list. There are a variety ways you can promote your mailing list. If you enjoy writing and blogging, find another blogger related to your industry and offer to do a guest post. You can take advantage of the bio box you will be able to add at the end of your post by sharing a description and link to your newsletter. Article writing is another way to reach more people. There are many article directories you can submit your articles to. You can always share links and sign-up information across your social networks and on twitter. The most important thing to remember is that in order for you to build a great list, you have to promote it on a continuous basis!

Being Consistent

Once you start your email list, it is important that you stay consistent. Be sure to always stay focused on providing the content your subscribers want to receive from you and on a regular basis. Email Marketing is an easy way to offer products and services to your list however, promotion should be kept to a minimum. When your goal is to provide your subscribers with useful content that will help them, in time, they will be more comfortable taking you up on your product offer when you share it!

Remember, just like every part of business building, establishing your list for email marketing takes time. Be patient consistent, and creative and watch your email list grow!

RESOURCE: 101 Smart and Easy Mailing List Strategies

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Author: Michele DeKinder-Smith

Chances are, people who are in business for themselves view financial freedom as a motivating factor for venturing out on their own. Money in the bank—time off for friends, family and travel—and even a luxurious lifestyle can all be part of the vision that entrepreneurs have when they set off to build a business. But according to the latest research, when it comes to women entrepreneurs, financial prosperity isn’t the only carrot: the desire for “greater work-life balance” is also a primary motivating factor.

A new study from Jane Out of the Box, an authority on women entrepreneurs, reveals that there are a significant number of women in business who’ve created significant financial success, but who may feel overwhelmed by a to-do-list that is out of control.  This article provides important “Do’s” and “Don’ts” for duplicating the success of the market segment known as “Go Jane Go” in the year ahead—without taking on the stress of her hectic life.

Comprising 14% of all women entrepreneurs, Go Jane Go is passionate about her work, and has no problem marketing and selling herself, so she has plenty of clients—but she’s struggling to keep up with demand. She may be a classic overachiever, taking on volunteer opportunities as well, because she’s eager to make an impact on the world and may really struggle saying “no”.  Because she wants to “say yes” to so many people, she may even be in denial about how many hours she actually works during the course of a week. As a result, she may be running herself ragged and feeling guilty about neglecting herself and possibly others who are important to her.

At the same time, her hard work is also paying off. Go Jane Go takes home more money from her business at the end of the day than any other segment of female entrepreneurs, and she’s four times more likely than the average female entrepreneur to have hit the one-million dollar mark.  However, her “big paycheck” may reflect a tendency to delay hiring people to help her get the work done.

Other types of women entrepreneurs can learn a lot from Go Jane Go’s can-do attitude that will help them achieve financial success.  Just remember that it is possible to have too much of a good thing.  Business owners who know they’re a Go Jane Go must pay careful attention to the pointers below.  Where might a business owner be able to gain a little perspective that will help her gain better balance in her life overall?

1) DO—Be an idealist

A big-picture vision of her life’s purpose is a motivating force, and it’s a big part of why Go Jane Go is so successful. Knowing what she stands for will not only help her get out of bed in the morning inspired by the possibilities, it will attract clients to her door who can see big things for themselves.

2) DON’T—Be a perfectionist

While providing a great product or service is virtue—and going the extra mile to make it happen can help to set you apart—pushing herself too hard is not a sustainable strategy in the long run. Perfectionistic habits may cause Go Jane Go to wind up working very long hours, contributing to her stress level and guilt feelings.  Remember that satisfying customers, if an entrepreneur is a natural perfectionist, is often easier than meeting her own exacting standards—so learn to recognize when “good is good enough” – because Go Jane Go’s good will be better than many people’s “best”.

3) DO—Build a team

Go Jane Go knows how to attract other people who are equally good at what they do and can be an effective catalyst that inspires her team members to go the extra mile.  She’s great at recognizing and appreciating others and gladly and generously shares all kudos with members of her team.

3) DON’T—Ignore Poor Performance

Although she inspires others to want to go that extra mile, Go Jane Go may be better at seeing someone’s potential than their actual performance.  As a result, when a team member is not performing, she may tend to make excuses for that person.  Rather than initiate what she may perceive as a confrontation, Go Jane Go may burn extra energy following up with the poor performer, attempting to understand the reasons behind the performance issue instead of addressing the problem directly.  Or, she may start gradually removing work from the person, doing more and more herself as her trust in them diminishes.  If an entrepreneur has had problems giving critical feedback in the past, she should commit to herself that she will no longer let such things fester.

4) DO—Deliver great customer service

Go Jane Go tends to be all about relationships, and this is a key factor in her success. She knows that integrity and communication are the twin pillars of lasting business relationships, and she knows how to be responsive to her clients’ needs, desires and timeframes. As a consequence, her customers love her, and recommend her to everyone they know.

5) DON’T—Forget to set aside “self-time,” which is important as “business time”

Go Jane Go can keep herself so busy meeting others’ needs that she seldom has time to take care of herself.  She is often last on her own to do list.  This may manifest itself in taking client calls after hours or on weekends, giving more hours to volunteer activities than she originally agreed, or investing lots of time in counseling and supporting other people. While being responsive is important, returning phone calls after hours or spending weekends putting out fires are habits that quickly become counterproductive in terms of creating or maintaining the life balance many business owners seek.  Most problems are not dire emergencies and will wait.  People respect those who have good and reasonable boundaries.  Also, while volunteering for a great cause can be a deep source of personal satisfaction, over-committing is another classic habit of the overwhelmed and over-stressed.  Go Jane Go should carefully consider before investing more time, and make sure she is investing sufficient time in herself to feel rested and ready to go.

For more detailed information on the five Jane “types,” visit www.JaneOutOfTheBox.com

Article Source: http://www.articlesbase.com/entrepreneurship-articles/women-entrepreneurs-tips-for-a-prosperous-and-sane-business-1346700.html

About the Author

Michele DeKinder-Smith is the founder of Jane Out of The Box, an online resource dedicated to the women entrepreneur community. Discover more incredibly useful information for running a small business by joining Jane Out Of the Box. Jane offers networking and marketing opportunities, key resources and mentorship from successful women in business, and is now available as a FREE, 7-day trial membership. Claim yours today at www.janeoutofthebox.com

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During the month of June, entrepreneurs and small business owners will be celebrating Do-it-Yourself Marketing! For “newbie” business owners or those who may not be very market savvy, this could be a huge challenge. To make the most of our month of celebration, I have decided to compile a list of some of my favorite FREE and low-cost DIY Marketing tools. These resources will help you get a head start on marketing your business this month and beyond!

Hootsuite.com – This is by far one of my favorite tools. Hootsuite gives you the ease and flexibility to manage multiple twitter accounts, your social networking sites (including your Facebook profile and Fan Pages), RSS feeds, WordPress and more! You can also schedule status updates for a later time and track click stats.

Paypal.com – Send and receive money, invoices, accept payments on your website, shopping cart and subscription payments.

Skype.com – Talk and connect with business partners, associates and customers all around the world for free!

Socialmention.com – Get real time alerts of your social media mentions. Find out who is talking about your brand, company, marketing campaigns…good and bad.

Lulu.com – A great resource and platform to self publish your very own books, ebooks, CD’s and DVD’s.

E-Junkie.com – Sell your downloads and tangible products on your website with e-junkie intergrated shopping cart and buy now buttons for only $5 month.

FreeConferenceCall.com – Set up and receive your very own free conference line to schedule and conduct teleconferences and training calls 24/7.

Ustream.tv – Create free live streaming video, online broadcasts, webcasts, video chat and more!

Google Analytics – Another favorite of mine that allows in depth website tracking, clicks, traffic and stats.

Youtube.com, Vimeo.com and Blip.tv – The best free websites to host your videos.

Godaddy.com – Affordable and reliable domain registration and hosting plans.

PDF995 – Free tool that allows you to convert your document files to pdf.

FreePressRelease.com – Helps you spread the word about your business for free.

BlogPRWire.com – Press Release Pitches for Bloggers.

WordPress.org – The best free blog publishing tool.

Twitter, Facebook, LinkedIn – Of course, the top free social networking platforms to network and establish your online presence.

Do you know of any free or low cost Marketing tools? Share them in the comments below.

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TheCEOMammaSince the beginning of this year, many of you know, I have been actively and passionately building TheCEOMamma Network. In this short period of time, I never imagined it would have grown as much as it has. It gives me such an amazing feeling to know that this all started from a vision I had to help and inspire women entrepreneurs to be all they can be and create a powerful community where we can connect, network, share and learn from each other.

Don’t get me wrong, even though TheCEOMamma has taken off so quickly, it wasn’t easy. It took a great deal of time and commitment on my part to get it to where it is at this point. I’m thankful to those of you who support me in my endeavors, who share my vision to help women in business and I appreciate dearly, your contribution to spreading the word to your networking circles about TheCEOMamma.

These are the things that keep me going…day in and day out. Knowing that connecting with like-minded women and working together allows us ALL to grow and prosper together! When you start an online business and your focus is on developing a network, you never know who you will meet in cyber world or how valuable those relationships will become. I have been fortunate to become friends with some really amazing and encouraging women I would have probably never had the privilege of meeting had it not been for TheCEOMamma.

TheCEOMamma Business Marketing Blog is a great resource I enjoy sharing to help women in business and women entrepreneurs learn how to build and market their business on a limited budget, the same way I did. I’m honored to receive the generous amounts of email from those of you who share with me the gratitude you have for what I do. It is truly the source of where I draw my strength and I appreciate all your kind words.

I say all this, not to toot my own horn, but to share with you the importance of starting a business that first starts with a vision in your heart. When your dream business is birthed from the passion you have within and not driven by the monetary gain you hope to achieve, you can NOT fail.

Your dreams are driven by the same passion and vision which develops within you, the strength to keep going…No Matter What! Because of this heartfelt focus, failure is not an option and you will always find a way to make things happen. If you have a business right now and you feel that burn inside as your reading this, then you can be assured, you are creating your vision!

Many of you “see” my work within the posts of this blog, but I also do so much behind the scenes. I answer every request I receive for help from anyone who asks it of me. Whatever “extra” tip or piece of advice I can offer to a women entrepreneur not quit sure how to best complete a business task…I’m there to help! I encourage and mentor many women not just on a business level but on a motivational and inspirational level as well.

I do all this WHY? Because again…this comes from my inner passion, my purpose and I LOVE what I do! I am fulfilled when women tell me how much I have helped them or how I have encouraged them to do something they were afraid of or even how I confirmed something they already knew they needed to accomplish in their life or business but simply needed some support. After much reflection, consideration and frequent requests…I made a decision.

TheCEOMamma is Ready to Move to the Next Level!

I’m very excited to announce, TheCEOMamma has a new division if you will, a sister site in the works – The Dynamic Breakthrough! This site is currently in pre-launch as of today and will allow me to help you in a more personal and one-on-one kind of way. I am launching my new coaching program designed to help you take your business to the Next Level and experience your Dynamic Breakthrough!

Experience your Dynamic Breakthrough:TamykaWashington.com

I’m very excited about this because this will give me the extra freedom to build upon the mission of TheCEOMamma. When the full site is officially launched on July 1, 2010 – within the site, you will discover many aspects of training, educational resources and videos. You will also be able to work with me personally as we work together to unleash your potential and design the strategies and solutions for your dream business!

I have put together a short video introduction for the Dynamic Breakthrough and share with you my FREE eGuide: Release the POWER of YOUR Motivated Mindeset, which I’m sure you will enjoy!

I also encourage you to help me spread the word with your twitter followers, Facebook friends and fans and on your social networks, together we can continue to bring empowerment and great value to women entrepreneurs.

I would love and appreciate for you to take a minute to check it out and share your comments and feedback below!

Visit the Dynamic Breakthrough here: http://tamykawashington.com

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Guest Post By: Fabienne Fredrickson

Have you ever been stopped in your marketing tracks because of procrastination and didn’t know where it was coming from? This happened a few times with some of my private clients recently, and we noticed that every time, it wasn’t really procrastination, it was a fear of some sort that was holding them back.

Perhaps you’ve experienced it too? The fear of reaching out to people, fear of failure, fear of success, fear of not doing something right, and the kicker, fear of REJECTION? I don’t think I know anyone who’s not experienced some form of fear of rejection when marketing themselves. I think it’s innate for many of us. Problem is, it holds us back from doing what it takes to get clients. And it’s got to stop.

Fear of rejection keeps people from marketing, from networking, from asking for the sale, reaching out, from getting help, from public speaking, from asking for referrals, and from collaborating with strategic alliances. You’ve heard me say this a thousand times: if you don’t market today, you won’t have clients in six months.

So, understanding that there’s some sort of fear stopping you, what do you do about it? I’ve done a lot of research on this, for my clients, and for myself over the years. I’ve read books, special reports, and anything that was available on the subject. Problem is that most people just GLOSS OVER what you should do.

The “experts” talk about changing your mindset, thinking positively, and all that good stuff. OK, but that’s not practical enough for me. I wanted to know EXACTLY what to do to eliminate the fears and limiting beliefs that have held me back in the past, and that I continually see my clients struggling with.

I’ve discovered there’s more to getting clients than just the OUTER game of Client Attraction (marketing). There’s also an INNER game of Client Attraction (your mindset and beliefs) and if you don’t deal with the inner part, then you’ll keep doing the same things (and making the same money) you’ve been making for years to come. I don’t know about you, but I prefer to continue to grow and make more.

So, I went on an internal search for what the answer was and I found it. I’ve worked (and continue to work) on my personal growth and development, and I’ve broken it down into a series of steps that, when done in sequence, help eliminate the limiting beliefs and fears that hold us back from marketing (and shining, personally) in a big way.

Here’s what you do:

  1. Establish the root fear or limiting belief that’s holding you back from marketing.(Fear of success, fear of failure, fear of rejection, fear of overwhelm, fear of what others will think of you, fear of doing it wrong, fear of asking for what you want, fear of saying no to someone, etc.) Let’s pick fear of rejection, just for argument’s sake, since it’s such a biggie with my clients.
  2. Think back to your childhood. What is the earliest memory you have of being rejected? Write it down. (I’m serious, don’t just read this assignment, write it down. That’s how you get results.) If you get stuck, then go back to what the original thought that popped up when you read the assignment. That’s usually the big one that needs to be addressed first, even if you don’t think it is.
  3. Write down ALL the events in life in which you can remember feeling rejected(your parents, kids in grade school, high school, the dating years, cheerleading or sports tryouts, the working world, and of course, since being self-employed).
  4. Now, think about what MEANING you created about yourself as a result of each of those incidents. (“I’m not good enough,” “I’m dumb,” “I’ll never be good at marketing,” “When I reach out, I get rejected,” “I’m not cut out to make a lot of money,” etc. Really spend some time on this, because that’s where the healing begins. Be a hard grader.
  5. Then, make a separate list of how these MEANINGS you created have stopped you in life. Did you stop reaching out? Did you stop taking chances? Did you retreat into a hole? Did you hold back from taking advantage of opportunities that could have advanced you? Write them all down.
  6. Now, go back to the list of meanings you created and ask yourself, “What if what I THINK happened wasn’t actually the case?” Here’s what I mean: If you were rejected by your “crush” in high school after telling this person you liked him, imagine other scenarios other than “I’m unattractive” or “I’m not lovable.” Could they have secretly been dating someone else? Could they have been shy and not known what to say? Could they even have been interested in someone their own gender? Write it ALL down.
  7. This is a list of ALTERNATIVE reasons why they wouldn’t have done the ‘right’ thing by you, rather than thinking you were unattractive or unlovable. Now, look at this list and pick one, because I’ll guarantee you, what you THINK happened is probably not what happened. Each person has their own writing on the wall and even if they said or did something unacceptable, we don’t REALLY know what that reason was (we might never know what was going on for them at that time).
  8. Reevaluate the limiting belief or your fear. Is it REALLY true that you were rejected? Could there have been another reason for what happened? Is it really WORTH your still being affected by this and having lost out on opportunities your whole life because of what one (dumb) person said or did? Is that event really WORTH you being stopped in your marketing now?
  9. Decide to select the ALTERNATIVE reason for what happened and move past the fear. You deserve to not be stuck in your tracks any more. You deserve to be free from what others said or did to you in the past. You deserve to be successful and that’s what I want for you.
  10. If you can’t seem to let the fear go, then just FEEL the fear, and do what it takes anyway. You’ve heard the saying: “Successful people feel the fear too and they do what it takes anyway.” That’s been my experience. When I feel myself getting stopped, I often use the process above, and then I just push through and get things done. Funny thing is, it’s never as bad as what I had feared. Best of all, every time you push through a fear that stops you, you exercise that muscle. After a while, limiting fears or beliefs don’t have a chance against you.

Your Assignment:

Make a point to do the exercise above. Take an afternoon or an hour, and really work through what’s stopping you. It can seem scary at first, but I assure you, when you actually do it, it becomes easy. And it feels so FREEING at the end.

You’ll notice that you will start DOING more than before, taking advantage of opportunities, and getting better results in marketing. That immediately equals more paying clients, more results, and in my experience, financial freedom and being able to live the life you really want. I once read that the view from the other side of fear is SUCCESS. Are you game?

Now, if you clear the fears and still are not sure what to do to get clients in a way that feels easy and authentic to you, it’s time to start doing things differently. The Client Attraction Home Study System™ avoids the “Bright Shiny Object Syndrome” and instead gives you the most important things to do to set up simple, solid marketing systems, so that you consistently fill your pipeline and continually get new clients.

It’s all step-by-step, not a big mishmash of things. So, you do step one of the system, and when you’re done with that, you move on to step two, and so on. All the tools, scripts, templates, and examples are handed to you on a silver platter. Easy. You can get it at TheClientAttractionSystem.com.

About the Author: Fabienne Fredrickson, The Client Attraction Mentor, is founder of the Client Attraction System TM , the proven step-by-step program that shows you exactly how to attract more clients, in record time…guaranteed. To get your F.R.E.E. Audio CD by mail and receive her weekly marketing & success mindset articles on attracting more high-paying clients and dramatically increasing your in.come, visit www.ClientAttraction.com.

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Successful small business owners and entrepreneurs have learned that having a solid and profitable business, first starts with a strong structural foundation. Smart entrepreneurs realize that forming strategic partnerships is a contributing factor to their overall long term success.

What exactly is a strategic alliance?

Strategic alliances are practical arrangements between two or more entities which are created to achieve mutual goals through collaboration. It is a way to connect with others and work together to reach a common goal while still maintaining individuality.

You can look at a strategic partnerships as a way of developing a team effort allowing all parties involved to reap the rewards and benefits. This type of alliance is simply a business-to-business collaboration. A strategic alliance can often be established more formally as a joint venture or partnership.

The most common partnerships can be defined as; promotional alliances in which each party promotes the others products or service for a set period of time, marketing alliances can be formed to market complimentary products, and pricing or cost alliances can be created to cut cost, share expenses or eligibility to receive discounts. There are a variety of strategic partnerships that can be designed to meet the needs of both partners.

What are the benefits of creating these alliances?

For most small business owners and entrepreneurs, the biggest benefit of creating an alliance is to quickly and easily be able to expand into a new market. Another great benefit is having the accessibility to additional resources, a network of new people and potential contacts and being able to develop new business opportunities with new products and services.

How can I find strategic alliance partners?

Starting within your current network of contacts and customers is best since you have already established some form of relationship or connection with them. You can also locate other businesses or entrepreneurs who provide products or services complimentary to your own. Depending upon your goals and needs, partnering with your competitors could be a good option as well.

Before you set up your alliance, you will have to establish your terms and create a plan that clarifies exactly what you need and want to achieve. Both parties must mutually agree and fully be aware of what is expected on both ends.

When choosing a strategic partner, you will want to make sure you first conduct your research. You will have to check their credibility, business integrity, make certain they are trust worthy and determine whether they are a good fit for your business to eliminate any possible conflicts.

To learn more, Smallbusinessnotes.com shares a useful article with tips to help you learn more about How to Set up a Strategic Alliance

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Creating a Community Around Your BusinessHave you ever wondered how you could build a community around your business? It would be nice to have a bunch of people who willingly come together and share their thoughts and opinions about your business, wouldn’t it? Before you think it’s impossible to create such an environment around your company, let me explain.

A community can be defined as a group of people sharing the same interests and ideas. That’s what makes social media so amazing because it allows people from all over the world to come together online and communicate with each other about the common interests they all share.

It’s really easy to get people to come together and communicate about your business. Just like in real life, you engage the people who share your same interest then you start a conversation. Of course online, your conversation would be in the form of content. It’s up to you to determine in what way people would like to receive content from you, for example: video, articles, tweets…you get the idea. Content is what brings people together therefore, it creates a community.

If you have established your business online even if it’s to the smallest degree, you’ve probably already connected and have some sort of relationship with people who believe in what you are doing. Well guess what? These are the people who are a part of your community!

Now all you have to do is continue to focus your content at speaking directly to your community. So many times I have seen bloggers and internet marketers try to reach such a broad group of people and it comes through in their writing as generic and bland. You can’t please the masses, you have to connect with people who share your interests.

When your able to share your experience with your community and give content to them that creates interaction and sparks communication, they will be willing to engage because they know you understand their needs and offer solutions.

Creating a community doesn’t have to be difficult. You don’t even have to start your own social network (unless of course you want to!) You could however, start a group in an existing social community like TheCEOMamma Network.

Your Blog is also a great way to share your content and encourage interaction with your readers. You can get really creative by asking questions to your readers and requesting feedback or opinions. Having a Facebook Fan Page for your business makes a great community environment as well. It will require a bit more moderation and active participation on your part, but it’s still a good way to build relationships.

Believe it or not, Twitter can be great for creating your business community too! You can quickly share information and links with other people who share your interests. It gives you a way to invite them into your space and allows them to learn more about you and what you do.

As you can see, creating a community around your business is not only easy but can be fun as you connect with like minded people and grow your business at the same time!

Are you building a community around your business? How are you doing it? Share your tips in the comments below.

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Have you ever laid in bed at night and tossed and turned because you had so many ideas on your mind that they prevented you from sleeping? You know, those tugging thoughts that are so strong they provoke restlessness and refuse to go away until you have to get up and write them down. I know I’m not the only one who experiences this, right?

I call them restless thoughts. They are the things on your mind that attack you at night and refuse to let you go to sleep until you finally give in to their dire need of attention.

When I finally succumb and get out of bed to put these thoughts to paper, I usually find that these are not just restless thoughts but stimulating ideas that end up being the stepping stones that allow me to envision how I can grow my business and take it to the next level. Writing these ideas down help me to have a visual and allow me to be able to clearly map out the steps for my next plan of action.

I really believe that entrepreneurs are a unique breed of people because we literally eat, sleep and breathe our business and really love it! You wake up excited about what the day has in store and go to bed at night with a strong sense of accomplishment. You are fully aware that the overall success in your business lies completely in your hands, isn’t that an empowering feeling?

That’s why mindset is such an important factor in the life of an entrepreneur. We are extraordinary in our thinking so we must be disciplined to develop a positive mindset on a daily basis. The sometimes overwhelming thoughts regarding your business methods are all a part of your make up….LOVE IT!!!

Sometimes I feel almost stalked by these restless thoughts (in a good way of course), but I realize it’s just my minds way of letting me know it’s time to kick it up a notch. Do you feel this way at times?

Are you turning your restless thoughts into relentless action?

If not, here are a few tips to help you transistion those thoughts into action steps to grow your business.

  • Write it down – Have a pen and pad or notebook handy and jot down those ideas that keep you up at night. Consider writing down the things you have been “meaning to do” and actually outline the way you would like to complete them. When your reading your favorite blogs or articles, take time to jot down the things that jump out at you, spark an interest or ideas you may want to implement in your own business.
  • Be in tuned -  Allow your mind to wander at times, it’s okay to dream, after all, your business was born from a dream, right? Let your creativity take over, think outside the box. If you’ve been wrestling with an idea you want to incorporate in to your business, stop fighting it and just do it! Your intuition is one of your closest confidants…embrace it.
  • Think for yourself - Considering your thoughts, realize their uniqueness to you, your brand and your business. Of course it’s always okay to seek help and advice from others but utilize your personal methods for your business first. Therefore, the way you choose to operate and your style of marketing is what will attract the right people to you. Your individual talents and skills are your trademark and make you stand out from everyone else. Never loose sight of who you are or get caught up in the latest trends.
  • Believe and you will achieve – I know, so cliche but ever so true. When you practice positive thinking, you start to believe it. When you believe it, you begin to work harder at achieving it. As you work harder at achieving it you can’t help but to eventually accomplish it. Even if you have no idea HOW you can make it happen, believe that it WILL happen and you’ll be surprised of the outcome.

Let me know some of the ways or techniques you use to add value to your business practices by taking control of your restless thoughts and turning them into relentless action. Share your comment in the box below, I’d love to hear from you!

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Evelyn Bourne article on TheCEOMamma BlogWith all of the other things that demand your attention, sometimes the task of writing falls by the wayside. But if you are relying on article marketing to bring targeted traffic to your web site, then your goal should be to write at least one article each day. That might sound like a daunting task, because if you do not have a high volume of articles published in article directories, then you have not seen the kind of traffic and exposure they can bring you. The return on your article writing and submitting efforts can be delayed by thirty days or more, but you must continue to crank out those articles and take it on faith that they will be working for you for months and years to come.

Develop an Article Writing System
Do not try to start from a blank screen or piece of paper. Develop your own article writing system that will help you to produce more writing in less time and with less anguish and effort. Create a list of the article topics and keywords that you need to write about and do your research in batches. Take notes on each topic and file it under a working title for each article.

Schedule Your Article Writing Time
Set aside time to write when you are feeling rested and alert. Why not start each day by writing an article or two? If you actually schedule in a time slot for writing each day, you can have your online calendar send you reminders throughout the day. After awhile you will establish your own writing routine.

Create Article Templates
If you have been writing for any length of time you have developed a unique writing style or approach to creating your articles. Create a few templates for the style of article that you write. For example: The Q and A article, or the ‘What Not to Do,” article, etc. You can also purchase ready made article templates if you are not feeling especially creative. Sometimes just looking through your templates file can spark an idea for an article.

Post Your Working Articles List in a Visible Location
If you have a bulletin board in your office, or a white board, write your running list of articles in progress on that board. Having your article titles posted in a place that you can see them every day will keep them top of mind so that you are less likely to procrastinate about getting them finished.

Build in a Reward for Your Hard Work
Sometimes the prospect of a reward is enough to motivate us to push on and accomplish a goal. Set up some way t reward yourself when you have met the writing goals that you have set for yourself. Encourage one of your colleagues to join you in trying to write and submit more articles and you can encourage each others progress and share ideas.

The true rewards of article marketing come with volume. Make it a daily practice to continue to add to your volume of articles and you will be encouraged as you see the traffic to your web site steadily increase over time.

About the Author: Evelyn Bourne is a freelance writer who specializes in creating compelling Internet content from SEO articles to blog posts, eBooks and special reports. Guess what? She is available for hire. You are invited to visit http://contentcreation.wordpress.com to find out about how she can create content for you.

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Yesterday evening, I had the privilege and honor of being the guest speaker for the Women on the Move Teleconference founded by Stylicia Bowden, in which I spoke on the topic of Time Management and Business Productivity. I received such great feedback that I decided to write this blog post to share on the topic.

Time Management Mind Map

Early on into building my first business, I quickly learned how important it was to be organized with managing my time and I started a system for myself based on how quickly and effectively I needed to get things done, not only in my business but with my family as well. Because for me, at the end of the day, I’m mom first and the reason I made the choice to start a business was so that I could always be available to my family and for my children.

So, I’m delighted to be able to share with you, how I have set up a system that helps me manage my time most efficiently so that I can get the most done during my days to build my businesses around my family without compromise.

The first thing I strongly encourage is that you first believe in yourself. No matter what your business is, no matter if you’re a brand new business owner, a seasoned business owner or whether you are just thinking about taking that initial step towards starting a business, you have to believe in you. In order for anything to manifest from your dreams, you have to first believe in your own vision. It’s important for you to connect with your subconscious and envision exactly where you want your business to go in order for you to take the necessary first steps to getting there.

So, that should be your first step, even if your not sure of HOW you will make it happen, write down your goals anyway. Over time, this can help you develop your own road map to success. But for now, just commit to getting started.

My favorite business motto is Plan Your Work and Work Your Plan this is something I use for every new project or idea I have with my business and it’s something I encourage you to adopt as well, Plan Your Work and Work Your Plan.

Here are my 5 tips to effective Time Management

Tip # 1 Develop your Daily Method of Operation This is when you will want to determine and write down each task you need to perform each of the days you work your business that are necessary, for the daily operation of your business. The first set of tasks should be your income producing activities. These are the things that bring money into your business, for example: sales/or follow up calls to clients, product/service inquires via email, product presentation activities, anything that you do in your business on a daily basis to generate income.

Your next set of tasks should be those that will build your business. These could be things like, blogging, article marketing and social networking. These will be the tasks that get your business in front of your audience and help you gain exposure. Write down everything, and don’t worry about when you will fit it all in yet, we’ll cover that next, this is just determining WHAT you have to do.

Tip #2 Design Your Schedule What I like to do is use a blank monthly calendar and fill it in for the month. You can also do this on a weekly basis, it’s all about what works best for you. I know some of you may work a regular job and have children so the first thing you will need to do is include that into your schedule. Mark down the days and times your work your regular job, when you go to school, mark down the kids appointments and extracurricular activities, include all your family and personal activities for the month as best as you can.

The goal here is to have a visual that will help you better carve out the time you can commit to working your business. You can even color code the different activities if you want. After you’ve done that, you can then go ahead and include the days and times you are available to work your business. This will give you a clear idea of how you can adjust your schedule to fit your lifestyle. You’ll know by a quick glance, on what days and times you are able to plan and execute certain tasks for your business. (You can download a free calendar at www.printablecalendar.ca )

Tip #3 Plan Your Tasks and Prioritize Your Activities The next thing you can do to ensure you have a productive business day is to work from a To Do List. You can use a regular sheet of notebook paper and simply write down the tasks you need to get done for that particular day. I suggest you prioritize your tasks, tackling the ones that are most time consuming and beneficial to your business and working down from there. For example, I write articles, blog posts and newsletters before I conduct any social networking or checking email.

I normally do my list for the next day at the end of my current business day so when I get to my desk the next morning, I’m ready to go. I know there are some of you on this call who may work your business at night or only on weekends, so again, it’s all about what works for you. This is also the time you can revisit your daily method of operation list and begin to incorporate those activities onto your To Do List.

I also find it very helpful to designate a specific time frame for each task so that I’m not spending too much time on twitter or Facebook for instance, when I could be writing a post for my blog. As you complete your tasks, you can cross them off your list and move on to the next one. It is very important to prioritize and have a good understanding of which activities bring the most value and benefit to your business and your customers.

Tip #4 Goal Setting and Project Management One of the most important steps to managing your time and being productive is learning how to set goals. Setting long term and short term goals when working on a project can help you get more done while helping you stay organized and focused on completing small chunks at a time. That way it’s not so overwhelming and can curve procrastination.

When you are ready to start a new project, again, you will need to write down your idea, Plan Your Work and Work Your Plan. During my project planning, whether it is a marketing campaign or blog series I want to do, I usually work back words. I write down what my objective is, or what it is I’m going to accomplish, I will write down the steps it will take for me to complete my project and most important, a goal is never complete without a DEADLINE!!

When you set a deadline, you eliminate procrastination and put yourself in the mindset of completion. Now you can break it down into small tasks, spread that out over a period of time and complete your project in pieces. Setting goals helps you get important things done.

Tip #5 Achieving Business Productivity How to be productive is a huge concern with many entrepreneurs who understand the value of implementing social media into their business building. What applies to me also applies to each of you and that is we must be willing to be disciplined. When you take on the role of “being the boss” you have to live up to the title.

Think about this for a minute…What makes it okay, for you to get up, 5 days a week at 7am, to be at a JOB for 9am, work hard for 8 hours of your day, to put money in someone else’s pocket yet, you don’t dedicate that same drive and desire for your OWN business? As women in business, we have to step our game up and stop treating our business like a hobby. You have to be disciplined and it’s okay if you have to learn it, because it is a skill. That’s why I said in the beginning of this call, you have to believe in yourself, trust your vision, go with your passion and MAKE IT HAPPEN!! We all have to start some where. If you don’t know how to implement a certain aspect in your business, LEARN IT. If you need advice or help, SEEK IT. You are the boss, be accountable to yourself.

There are great tools that can help you leverage your time online. One of my favorites is HootSuite for twitter. It allows me to manage multiple twitter accounts, my Facebook fan pages, my Facebook profile page and my RSS feeds. I can schedule updates across my networks and plug in my blog feeds for them to go out automatically.

WordPress also offers this option to schedule posts. Sometimes if I know I’m going to have a busy week, I will write 3 blog posts in one day for that particular week and schedule them to post on my blog on different days. Another great tool is using an auto responder, MailChimp is my favorite, it’s free and you can send out pre-scheduled messages to your entire mailing list. You can pretty much set it and forget it and have an email marketing campaign working for you on complete auto pilot. Each of these tools provide a way for you to track website traffic and statistics so you can better utilize the marketing strategies that are working great and tweak the ones that aren’t.

Another thing to help you stay productive in your business is to be aware of your habits that cause procrastination. One of my bad habits was having the need to keep checking my email and Facebook during my writing time. My plan would be to just skim through my messages and get down to work. But, before I knew it an hour would have went by and some how I ended up clicking a link somewhere and would be heavily involved in reading a blog post, then another and another.

So, to get the important work done, you need to learn how to eliminate your distractions while working. Close those social media tabs on your browser while you are working on something for your business, turn off the TV, the black berry, anything that can cause you to get distracted. Make a conscious effort, to do what is necessary to make the time you spend building your business most productive.

I teach women how to build a business with no-cost marketing because that’s how I built my business. I refused to let a limited income stop me from fulfilling my dreams and I want to tell you, that you can do the same thing. YES, you may have to work harder than your peers who may have a substantial marketing budget to start with. YES, you just might have to work longer hours then her, but that’s okay, because THIS is your business, your baby…make it happen! Be active in the growth of your business, always be willing to learn and be coachable. Find a mentor; connect with women who are where you want to be. Be a sponge, absorb everything they teach you.

You can not be afraid to ask for help, there are business women online who love to help other women reach their dreams and I just so happen to be one of them. You can only create greater opportunities for yourself and your business when you first learn how to align your vision with effective time management.

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