HootSuite: The Powerful Social Media Tool for Business

HootSuite - Social Media Dashboard

If you are anything like me, you understand the huge benefit of using social media to build your business.

Like me, you also know that your time is extremely valuable and you have absolutely NO intention of spending your days marketing on social networks hour upon hour either…am I right?

If you’ve been with me for any amount of time, you know I keep it no secret that HootSuite is my absolute favorite social media tool and absolutely LOVE the amount of time it saves me.

If you are unfamiliar with HootSuite, it is a social media dashboard that allows you to connect with multiple social networks all from one place. Your able to easily manage and schedule different marketing messages to Twitter, Facebook, LinkedIn, WordPress and more all for FREE!

Online Reputation: Tools and Tips to Manage Effectively

Recently, a friend told me about a negative incident she had while dining at a large restaurant chain. Her waitress was very rude and inattentive.  By the time her meal arrived, her colleague had finished eating.  The last straw was realizing her steak was prepared wrong.  Angrily, she took out her I Phone and sent out a tweet to her followers about her experience. Minutes later, she received an apology from the restaurant’s general manager; the cost of her meal was waived; and she was given a $100 gift certificate for a future visit.  Imagine if that restaurant chain didn’t have a social media presence?  What you don’t know can harm you!

Small Business Coach, Do I Really Need One?

Better yet, let me decode that question for you so that you can better decide your answer, as I  present it to you in a way that is more realistic, “Am I struggling miserably with my small business, feeling stuck and really don’t know what to do?”

If you answered YES, keep reading…

Early in the start-up phase of my small business journey, I was one who “struggled miserably”. I’ve said it before and I’ll say it again, I didn’t have a clue about what I was doing. I went through SO many failures and setbacks its a wonder I’m still here.

I have been scammed, cheated out of money, laughed at and was beyond stressed during the early years of my business. I was the true definition of “Failing Forward”

5 Strategies for a Successful Presentation

By: Sylvia Browder

Are you a bundle of nerves at the mere thought of speaking in public?  Do you experience wobbly knees, sweaty palms or an upset stomach?  Well, you are not alone!  The fear of public speaking ranks with death and an IRS audit for most of us.

Whether participating in a live event, teleclass or webinar, with practice and planning, you can overcome your fears and develop strong presentation skills.  To help, here are 5 Strategies for a successful presentation… every time!

Prepare in Advance

Preparing for a presentation requires research, organization and planning.  Each is vital to the success of a presentation. How do you prepare?  Well…,

TheCEOMamma Top Tips for Social Media Marketers

Building an online business using primarily Social Media, has been the most effective way for me to establish my brand, generate qualified leads and increase sales, all while investing next to nothing, excluding my time.

Although Social Media Marketing is an easy way to gain exposure for your business, there are still rules and procedures that need to be adopted to assure a productive marketing experience.

I have compiled a list of my top posts in 3 sections, to help you understand and grasp the concept of marketing your business online using social media.

Networking – Building Professional Relationships

  1. How to Build Your Personal Brand on Social Networks
  2. How to Create Connections to Expand Your Social Media

3 Ways to Claim Your Freedom This Independence Day

Happy 4th of July!

Statue of LibertyOver this weekend, I’ve been really reflecting on what this holiday truly means and how it relates to us, entrepreneurs and small business owners. The same way our country declared independence on this day in 1776…we too, can claim our freedom as independent professionals!

Joining the inner circle of freedom seekers and dream chasers, and making the decision to become an entrepreneur seems natural to our biological makeup…its who we are. I believe, one chooses to pursue the path of entrepreneurship because we have a deeply rooted, inner mission to make a huge difference in the world, in a unique way.

The Secret to Having Resilience in Your Business

When you chose the road less traveled, the path of entrepreneurship, you may find yourself being faced with many roadblocks and difficult situations that can literally stop you dead in your tracks.

Especially if you are pursuing your entrepreneurial dream full time, like me. You will have to work three times as hard as the average person and learn to be resilient in the face of adversity.

It doesn’t matter who you are or what your background is…

You are going to experience negativity in your daily business life, on top of whatever is going on in your personal life. This is one reason why everyone is not designed to be an entrepreneur. Being women, we often have a hard time putting our emotions and feelings in check and allow outside distractions to interfere with the operation of our business.

Are You Running a Business or Pursuing a Hobby?

Do you sometimes wonder why some of the women in your networking circles or groups seem to be doing really well in their businesses while others don’t. Are you interested in learning what the women who are seeing success are doing to achieve it?

Listen to my short audio below as I share with you the distinctive difference between successful women entrepreneurs and those who aren’t…yet!

Be sure to share your opinion in the comments below…let me know your thoughts.

 

Women Entrepreneurs: Is Self-Sabotage Affecting Your Business?

No matter how deep the desire is to be a successful woman entrepreneur, some of us may be far from that reality because of the unintentional self-sabotage we invite into our business each day.

If you have goals of being a successful woman in business but you are barely making any progress toward achieving those goals, it could very well be you are operating in a form of self-sabotage.

Lack of Focus

You may not realize it but you could possibly lack the focus needed to be an entrepreneur working for yourself. When you are not focused each day on getting the things done in your business that will earn you a profit, recognize you need to make a change.

4 Tips to Create a Powerful Referral Marketing Strategy

By: Sylvia Browder

Business owners know all too well that finding the best qualified leads takes time… lots of time!  So, what if there was a way to skip the time it takes to develop ‘cold leads?’ Now, close your eyes and imagine building a referral network.  Even more, it won’t cost you a dime!  Does that sound too good to be true?

It can be done by adapting referral networking.  A referral network is a group of people who already know and trust you, understand your business concept and willing to refer people interested in buying your product or service. This is an extremely effective way to create a steady stream of very warm leads. Here are 4 tips to create a powerful referral marketing strategy.