Full Name: V. De’Vonne Williams
Name of your Company: Basil MAGAZINE
Position: Publisher/Editor-in-Chief
Website Address: www.basilmagazine.com
Year Founded: 2009
Tell us about yourself and your business: Proud single mother of a soon to be eight year old son. He is a straight – A student who loves school, basketball and drums! He is my biggest fan, my best buddy, my first priority, and most gracious gift! I have a background in world wide sales & marketing, culinary, event production and philanthropy.
About Basil MAGAZINE – We are truly excited to be the first global magazine that not only recognizes food, wine & spirits, but we also focus on life & lifestyle, philanthropy, chefs and foodies. Basil MAGAZINE is the only magazine today that can say that. Basil is positioned to be the “premiere” food and wine magazine offering a combination of radio, online and marketing channels working together to provide maximum brand exposure for our partners.
With an incredibly strong sense of style and a discerning palette, the Basil MAGAZINE reader is a sophisticate and affluent consumer. Our readers are a mix of global readers interested in food and wine; healthy living and lifestyle, and philanthropy leaders. All of whom have a dynamic mix of culture and entrepreneurism.
What inspired you to start a business? I have always been an entrepreneur. From selling Avon in high school, to starting my first event planning & catering company at the age of 17 to having my own real estate company, to having my own marketing consulting company. I’ve always been an entrepreneur.
What inspired me to specifically start Basil MAGAZINE? I was looking for a way to combine ALL things that I loved most in life, and wrap them into something that I could share with the world. I collaborated with my cousin who also has a background in world wide sales & marketing as well as restaurant management. We were looking to do something that would be globally catered to women. We were side-tracked by another project where we were asked to come on and do something that was in food & wine, but different. It was chaos! After a ‘very short’ stint off track, we went back to our original plan and have not looked back.
Although we were first going after women, we decided to include men too! We call Basil a food & wine magazine with a twist as we also include life/lifestyle, philanthropy, chefs and foodies. Since we had always been around food, wine and entertaining, we knew what we wanted to see, but took a year to do research.
Not only did we do a simple newsletter, but we also we went straight to our chefs and foodies that we know both in the states and abroad, and asked them what they wanted to see in a “new” magazine. As it turned out, they were looking for the same things we were, more!
They wanted to see more of themselves, more simplistic gourmet meals and cooking techniques, more information and tips on living and living healthy and more about what reaches and teaches the human heart – giving back.
We also wanted to share with the world all of the great diversity in the culinary industry. At Basil, we celebrate and highlight all of the wonderful chefs and foodies that are around the globe who are excellent and at the top of their games in their own communities. Some have tremendous credentials and experience and are not known outside of where they live, and some are well on their way. These days, unless you are on a network, we don’t know that they exist. We wanted Basil to be that platform that introduces/re-introduces chefs and foodies everywhere so that we all get the opportunity to know and love them as well.
Share one business goal: Educate. We at Basil MAGAZINE each month have one main goal in addition to entertaining and inspiring and that is to educate. We want our readers to know that “they” can. They can make the meals that they see on TV for them selves, friends and family. They can take back their power and live healthy lifestyles so that they can live harmoniously with their families. They can take the time to give back to someone in need and set the example and the foundation for their families so they can continue on the legacy of philanthropy in their family. They can, and are doing all the same things that the chefs we see on TV are doing, Basil is just another platform to get them noticed.
What would you say contributes to your success? The Basil Team! We have a dynamic group of people who are involved with Basil all over the world. The Basil team is smart, sharp, creative, innovative and ahead of the game. It’s truly a blessing to have a like-minded team who are totally excited about what they are doing. Priceless…
What advice would you give an aspiring entrepreneur? Stay focused on your focus… If you have a dream, passion and desire to do something, then do it! Stay on your path and although you may be presented with other projects, they just take you that much further away from what you are created to do. Stay on your path! Always bet on you! Take all of that same energy and zeal that you work everyday 9am – 5pm with, and put into you. Since you are betting on you, failure is NOT an option. Yes, it will be hard, and everyone is not going to see and/or get your vision. That’s okay. Those won’t be the folks that you are focused on and market to. They will however, come around later and check you out, buy your product, etc. They just won’t tell you. Some people like McDonalds, some people like Burger King. Just remember that everything is not for everybody. Just go get your piece of the market share. There is plenty to go around.
Anything else you want to mention about your business? Yes, since our launch, we have received rave reviews from BRAVO TV and The Food Network and their Chefs. We are now on their “1st-to-Know” casting call list for shows. They also go through our Chef’s Directory and cherry pick chefs that they want to audition for shows.
Newsletters – Please sign up for our newsletters as we have great giveaways from our advertisers and sponsors. We call our selves the “Oprah Winfrey” of the food & wine magazines as we have great giveaways every month in the magazine as well as in the newsletter.
Social Networking – Although we are building and adding more, please log onto our site and follow us on Twitter, Facebook and FoodBuzz. We also give away products on those sites as well.
Basil MAGAZINE Radio Show – We do a weekly radio show on Mondays. If you, or anyone you know would be interested in being a guest on the show, please let me know. The show is in the same vein as the magazine: Eat. Drink. Live. Give. This is a great way to promote your business.
Chefs – If you know any chefs that you would like to see in our Chefs Directory, please send me an email as we would be happy to add them.
Recipes – Our recipes come from chefs and foodies around the globe. If you have a great recipe you’d like to share, with credits of course, please send me an email.
Media Sponsorships – If you have an event that you would like Basil MAGAZINE to be a media sponsor for, please let me know.