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TheCEOMamma Blog is a high quality, content rich, information resource site, created to help women entrepreneurs and women in business, learn how to build a credible brand and profitable business online by using proven marketing strategies, methods and tools.

Our primary goal as we continue to grow, is to expand our market to reach and educate more women online! In order to successfully achieve our goal, I need your help. I would like to extend to you an invitation to partner with me by becoming a contributing writer!

If you are familiar with TheCEOMamma and:

  • Learned effective ways to market your business online
  • Have implemented what you’ve learned and got results
  • Believe in our Brand and ethics

The Biggest Secret to Social Media Success

If you are doing business online, chances are you are involved in some sort of regular social media activity. From big companies down to the small entrepreneur start-up, just about everyone can recognize the impact social media has on a business.

As easy as it is for the average “Joe” to engage in social media marketing and the almost over bearing awareness this method has pressed upon us, its almost impossible for one not to see the benefit of being part of it.

Even with all the perks and promises social media marketing brings to the table, especially for entrepreneurs on a shoestring budget, so many find themselves lost and confused about how to really pull it all together to create a satisfying result within their business.

Twitter Marketing Tips To Improve Your Online Business

Have a System and a Strategy

The first thing you need is a system and a strategy. You have to first ask you self what you are hoping to achieve by using Twitter in your business – is it promoting new products, finding targeted prospects or keeping in touch with your customers. You need to know this to be successful because without knowing who your “tweets” are aimed at you can’t create targeted messages.

You might also want to have multiple twitter accounts – one for attracting new prospects, and another for staying in touch with your existing customers or clients.

Customise Your Profile

5 Ways to Start Making Money Online

Every day, more and more individuals have taken to the internet to start a business online. Even if you have very little money to begin with, you can still get started with little to no money at all. With a little creativity and determination, you can turn a passion into a profit.

Here are 5 Ways to Start Making Money Online

Affiliate Marketing is when you refer customers to a company or business and you earn a commission when the person you refer, purchases a product. This is an easy way to start making money online because there is usually no cost to get started with affiliate marketing.

Project P.U.S.H. – A Positive Peer Pressure Movement

Project P.U.S.H.  is an organization I recently learned of in one of the groups I belong to on Facebook. The organization was offering free promotion for your business. Most people would jump at the chance to get some free advertising, but I always do my research first.

I decided to poke around the Project P.U.S.H. website and see what I could uncover. What I did find, was very empowering.

The Founder is Rhonda Nails, a wife, mother, educator, business owner and entrepreneur, someone many of you can relate too. She started Project P.U.S.H. after deciding there was no Plan B…The PUSH is the Plan!

What Does Your Marketing Message Say About You?

Do you ever wonder why your marketing is missing the mark? More than likely, it’s because your marketing message is not speaking the volumes it should be to connect with your target audience.

Let’s start from the beginning.

One common misconception is that your marketing message is the mission and purpose of your company. Even though the two are closely connected, your mission is not your message.

First and foremost, your message has to be compelling. It should not only be able to immediately attract the attention of your ideal client, but speak into their soul. Your message has to assure them that YOU can solve their biggest problem.

3 Easy Ways to Enhance Your Facebook Fan Page

If you are marketing your business online and using your Facebook Fan Page as a way to build your brand and attract more clients, I want to share with you 3 ways you can enhance your page to encourage more people to become a fan.

As I searched to find ways to engage my fans even more, I found a few Facebook Applications that I really like and wanted to share them with you.

1. Wildfire’s IFrames for Pages on Facebook –  Wildfire’s Iframe gives you the ability to create a custom landing page even if you are non-techie.  Since Facebook no longer supports the static FBML, this is a great alternative to design a unique welcome page for fans.

Marketing Online – Building a Structure for Strategy

“Capture the market with a plan,” says one honcho, straddling the fence on marketing over the internet with his own key to making a fortune online. You listen intently, knowing that in the plan he’s telling about is the secret key that feels so illusive in your own online business. His words fall flat as he repeats the same things you already knew.

You watch intently as he omits an important step in the process, picking it up in your notes, but realizing the fall. You recognize the tidbit that is missing. You see it. The next ebook he’ll promote gives that single bit of information stuck between the pages in words that scale new heights of the skyscraper he’s developing for his own business.

Email List Building, Don’t Make this Costly Mistake

Email list building is a great way to stay in touch and nurture relationships with new and existing business connections. It is a privilege that is not to be abused and should only be a way to offer information and promotional material, IF FIRST, it has been requested.

So, what does that mean?

If you obtained someone’s email address from:

  1. Their business card
  2. A networking event
  3. Their mailing list YOU subscribed to
  4. Their social network profile
  5. Any online/offline communication
You DO NOT have the right to add them to YOUR mailing list…PERIOD!

If this is a common practice for you, I urge you to stop now. Allow me to me explain why this is a very unethical way of building your email list.

You Don’t Know NICHE About Marketing

If you are serious about building your online business quickly, the very first thing you need to do is identify your Niche Market and really get to know who they are.

Unfortunately, I had to learn this the hard way because like many new business owners, I was mislead into believing the entire World Wide Web was like “open season” and had no limitations to how freely I could market my business. Of course, this is true…to a certain degree.

YES, you are free to establish your business online however you want, NO, there aren’t any restrictions in the manner in which you choose to market yourself and by no means do you have to target any particular niche market at all.