Twitter | TheCEOMamma Business Marketing Blog

As a small business owner, you’ve undoubtedly heard that your business needs to have a strong Twitter presence. So, you have dutifully signed up for a Twitter account, have a some followers and have even sent out a few Tweets. Now, you’re wondering how in the world Twitter will actually help your business.

Here are 12 reasons why your small business needs to be on Twitter:

1) Build Authenticate Relationships. Twitter allows you to begin building authentic relationships with your prospects, clients and customers. As a small business owner, strong customer relationships are one of your greatest assets.

2) Share Your Expertise. If you provide valuable, interesting and compelling Tweets, you will begin positioning yourself as an expert in your particular field and industry.

3) Generate Traffic To Your Website. As you build a strong presence on Twitter and offer valuable Tweets, your followers will begin to take notice of you. Consequently, they’ll naturally want to visit your profile to learn more about you and your small business.

4) Obtain Qualified Leads For Your Business. If your Twitter profile gives your followers a compelling reason to visit your landing page or website, they will take action. Make sure that your landing page is set up to collect their name and email address (in exchange for a free downloadable offer) to begin building your list.

5) Allow Others To Spread Your Ideas. As others retweet your quotes, ideas and strategies, your ideas are spread to hundreds, even thousands, of fresh, new eyes around the world.

6) Extend The Reach Of Your Brand. If your Tweets are filled with expert tips, advice and strategies, Twitter becomes an amazing tool for establishing a strong presence for your brand.

7) Discover The Latest “Buzz” About Your Company. What’s the buzz about you and your company? If you subscribe to http://www.TweetBuzzer.com you can keep abreast of everything that is said about you in the Twitter world.

Get In Front Of High Profile Individuals. There is simply no better way than Twitter to connect with high-profile individuals. As long as a high-profile individual follows you back, they have access to your Tweets. Think of all the possibilities!

9) Track Your Competition. Twitter is a wonderful way to keep an eye on what your competitors are doing. As a marketer, it’s imperative to understand what is happening in your industry, and your competitors are a great place to start.

10) Conduct Market Research. Big companies pay hundreds of thousands of dollars to perform market research. But, through Twitter, you can perform market research for free! Through the use of quizzes, polls and surveys, you can discover, first-hand anything that you want to know about your target market.

11) Keep Current Within Your Industry. As a small business owner, it’s essential to keep current with the latest trends in your industry. You can subscribe to the Tweets of bloggers, PR professionals and others Twitterers connected to your industry to stay fresh and updated.

12) It’s FREE. As a Shoestring Marketer, there’s nothing better than tapping into a low-cost, high-impact marketing tool to help build your small business.

So, take the time to build your Twitter presence, tap into its power and build your small business on a shoestring marketing budget!

Jessica Swanson, “The Shoestring Marketer,” has helped entrepreneurs, all over the world, explode their businesses using cutting-edge, proven and completely FREE marketing strategies. To download your FREE Marketing Kit, which has helped thousands of small business owners, just like you, learn the exact techniques for marketing their businesses for NO-COST, visit: http://www.ShoestringMarketingKit.com

Let’s be honest, we ALL want a ton of loyal followers and raving fans chasing after us online helping us expand our business, right? Wouldn’t it be great to wake up each morning to find that over night, a flood of new people joined your fan page or your twitter account had a sudden rush of new followers? I’m pretty sure it’s safe to say that this is the exact feeling most entrepreneurs would love to experience (myself included).

Even if you spend a large amount of time on social networking each day you still may not be getting the kind of followers and fans you want. The reason could be a few things but the main one could be your just not creating the right connections.

Let’s take Twitter for instance, if you are on there and your not actively seeking people to follow, more likely than not, you won’t have anyone following you back. If you do have followers and neither of you share anything in common, how exactly will you benefit from each other? Before you can establish the right connections on Twitter, you have to follow the right people.

Who are the right people and right connections? I’m glad you asked!

The good news is you can start creating the right connections today by simply tweaking your strategy. Before you jump back on Twitter or Facebook, you’ll want to think about the type of people you want following or connecting with you. Think about who you want buying your product, who you would love to work with, the type of people you’d like to partner with even consider the people you can learn from.

Those who want your product or service. Knowing what you offer, who are the individuals who will receive the most benefit? Are they women, are they mothers, are they mothers of children of a specific age… really narrow it down. These are the group of people you will need to start connecting with.

Those in your industry. Find and establish a rapport with people in your specific industry. Get over the competitive mentality, there is plenty of business to go around. It’s okay to “share” friends and followers of these people. Your not stealing business from each other, your simply broadening your network. Besides, people will do business with whomever they are drawn to and that’s a fact.

Those who are experts in other fields. Be open to partnering with experts in other industries who compliment your business and vice versa. Imagine how explosive it would be if you designed websites and you partnered with someone who has a web hosting company. The two of you could refer clients to each while both of you benefit from the almost effortless increase of income. Step outside of your comfort zone and reach out!

Those who are highly influential. I’m sure there is someone you know who inspires you on a regular basis. That person (or people) who has built your ideal business and has been your motivating force during your business journey. These are the individuals who already are, where you want to be! Connect with them, follow them, learn from them. You never know what could come of these types of connections.

Those who are your raving fans. These are the people who encourage you to keep going. They are not necessarily customers (maybe they can’t afford your product), they are everywhere you are (they could find you in the dark), they are the ones who comment on your posts often and share your links without being prompted (they totally support what your about). They are the ones who seem almost able to see your vision as you see it. You must connect with these people because they are the ones who truly believe in YOU! They sometimes get lost in the crowd or may even be considered the underdog BUT they are your virtual cheerleaders and even if you don’t realize it…you inspire them! They genuinely appreciate ALL that you do.

Making the right connections requires activity on your part, especially if your just starting out (or restarting). Put forth the actions now and you will reap the rewards soon enough. It doesn’t have to be a difficult chore if you start building relationships with the right people now.

So, take these tips and get to work!

Next up, I’ll share with you how to create your own network community designed around your business!

Share your thoughts in the comments below.

Guest Post By: Treshad Washington (My Son) In regards to Take Your Daughters and Sons to Work Day!

Hi my name is Tre and today I stayed home with my mom for take your kids to work day. Today I learned how my mom builds her business on facebook and twitter by making friends and talking to them. Every day she checks her stats on her blog and on hootsuite to find out how she gets traffic. She runs a Facebook fan page and shares inspirational quotes, blog post, and other information. She talks on the phone with people who want to learn how to start a business, and it’s called coaching.

Today I learned to blog and post on the fan page and I learned how to network on twitter and facebook. I helped my mom get friends on facebook and twitter so she could get more people on her website. I learned about her social network for other ladies in business. I learned how other women start their own business selling stuff online.

Now that I know what my mom does everyday, I think its cool to be a marketing consultant and coach. I think it is a tough job to keep up with and keeping track of what you are doing. I think you need a lot of time on your hands and patience.

Today I did a Facebook fan page quote that I found all by myself and somebody liked it, that made me feel special=[). If it was me doing all this marketing and networking I couldn't do it because you have to do a lot of typing and thinking and talking to people. My mom has to talk to people on the phone and help them and teach them about how to do their business. That's something I couldn't do because its scary to me.

In conclusion, I decided to never do marketing again because it was very hard, way to much work, and to much writing. Plus she made me write this blog post...just kidding!

by: Treshad Washington (my mom is TheCEOMamma >=])

As a women entrepreneur and small business owner, I’m often online seeking to connect with influential women in business and those who inspire me to achieve my goals and dreams. One of the easiest ways I have found to network with and learn from such women, is by utilizing Twitter.

I decided to compile a list of MY favorite Top 20 Most Influential Women I follow on Twitter. Don’t get me wrong, there are many encouraging, powerful, successful and inspiring women out there. These are the women who I follow who I feel bring value into my life and business.

Check these women out, and feel free to add your favorites in the comment section below!

My Top 20 Influential Women in Business to Follow on Twitter (In no particular order)

@SmallBizLady – Melinda Emerson is Host of #SmallBizChat, author, speaker, and smallbiz coach. Her expertise is in smallbiz start-up, social media marketing & developing content.

@evelynwrites – Evelyn Bourne is a freelance writer, blogger, social media fanatic and very internet savvy.

@vyctoriouswomen – Cheryl Pullins is about empowering women to live purposeful lives.

@MissMediosa – Kara Sweeney will tweets about your brand and identity online with, social media strategy & search engine optimization.

@therealwahms – Kimber King and Jodi Stott are 6 figure earning Wahms (Work at Home Moms)

@Ask_KimC – Kimberly Castleberry is a mentor, life coach and tweets about online social media marketing, networking and personal development.

@jackieulmer – Jackie Ulmer is a direct sales coach and mentor and shares online social media tips.

@juliannabrower – Julianna Brower is a internet entrepreneur and personal leadership coach.

@ProsperbyDesign – Melissa Galt is a marketing mentor and tweets about social media and motivation.

@blackbizwomen – LaShanda Henry is the founder of The #1 social network for black business women online and all women entrepreneurs of color.

@corpmomdropout – Lucinda Cross is a author, speaker and corporate mom dropout coach and virtual marketing implementation Team Builder.

@MarketLikeAChik – Coree Silvera is a social media blogger and named on Forbes.com as one of 30 Top Women Entrepreneurs to Follow on Twitter.

@janmariedore – Jan Dore is a marketing strategist and mentors women entrepreneurs.

@blogprwire – Karrine McFarlane will help you get your offers and press releases to bloggers.

@NaomiTrower – Naomi Trower is an internet entrepreneur and tweets about blogging, internet and social media marketing.

@SydniCraigHart – Sydni Craig-Hart is the Founder of Smart Simple Marketing, she is an author, speaker, coach and consultant.

@1successfullady – Tee Johnson is an internet marketer, success and empowerment coach, inspirational speaker and small business owner.

@JillKoenig – Jill Koenig is a peak performance trainer and goals coach, author, speaker and millionaire mentor.

@simplicityinc – A. Michelle Blakeley is the Founder/CEO of Simplicity Inc., a small business development firm. Also named on Forbes.com as one of 30 Top Women Entrepreneurs to Follow on Twitter.

@SheriMcConnell – Sheri McConnell is CEO of Smart Women’s Institute of Entrepreneurial Learning and the Global Institute of Associations, millionaire mompreneur and association consultant.

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