Most blog owners dream about how they can earn money from their blogs without having to sell their souls in the process.
You’ve spent a lot of time crafting fine blog posts; posting on social media and generally doing all you can to make sure that as many people read your really helpful blog content. Steadily, you’ve watched your blog traffic increase as more people discover your blog. Your readers begin to interact with you by leaving comments and sending you mails thanking you for one post or for a resource you’ve recommended.
Although you were satisfied with this level of interaction, after a while, you started wondering how to successfully make money from your blog without losing focus of why you started the blog.
Making Money from Your Blog
If you ask 10 successful bloggers how they make money from their blogs, you will probably get 10 different answers. There is really no good or bad way; it’s just that not every method is a good fit for you or for your blog.
One method that seems to be quite popular among some bloggers is product reviews. They receive free products in exchange for positive reviews. While this might be okay for some bloggers, you might not be particularly comfortable with this method of making money. And that’s fine.
And even if you’re okay with product reviews in theory, it might not be right for your blog especially if yours is a business blog.
So how can you make money from your blog without compromising your conscience or bringing down the value of your blog?
Two words: Affiliate marketing.
What is Affiliate Marketing?
Simply, this is selling someone else’s product or service for a commission. Almost all pro bloggers incorporate some form of affiliate marketing or the other. At the very least, you’ll see some links to Amazon.com products; these are Amazon Associate links – the affiliate program for the Online store.
So, Why Affiliate Marketing?
Well, there are several reasons why you might want to consider affiliate marketing as your method of monetizing your blog.
1. You don’t have to create your own product. Some blog owners prefer to create their own information products and a lot of work goes into product creation but that’s a topic for a different blog post.
2. You have a choice on the products you want to promote and can pick products that compliment your niche. This is really important if you offer a service or a product for sale; you don’t want to promote a competing product or service, however you need to offer relevant value to your audience.
3. You make money on every person you recommend who makes a purchase. This is why affiliate marketing is often referred to as passive income because most times you place your affiliate link on your blog and go about doing your own thing while readers click on that link even when you’re asleep. However, it doesn’t always work that way. You need to put in some effort before your income from affiliate marketing becomes ‘passive.’
4. You add value to your readers. If you have a wedding blog for instance, you could promote a book on wedding flower designs. Most of your readers would be brides or those planning a wedding – at least that’s what we hope. When they come to read your tips, they might be interested in an eBook on wedding flowers.
Let’s narrow it down a little.
If your blog is about budget weddings, it is highly likely that your target audience would be interested in DIY wedding flowers.
Where to Find Products to Promote
Okay, so you’ve thought about affiliate marketing for your blog and you’re maybe thinking it might be a good fit. But how do you find products to promote on your blog?
Below is a list of places where you can find affiliate products to promote:
- Commission Junction
There are several others but these are the more popular ones.
Affiliate marketing is something I really recommend if you are looking for how to monetize your blog. There are right and wrong ways to do that but I’ll save that for another post. If you like, you could read my thoughts on affiliate marketing.