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I had always wanted to be a writer, but always needed a “job”, so I focused on working. It was safe and secure. Are you laughing, too? You did it! You have finally started your own business so you can work from home. You have received your start up materials, great tips to launch your new business from your sponsor and you are excited and ready to go! You have a grand opening launch event and even made your first few sales…you are on a roll! You have big goals and an even bigger vision knowing you can expand your business by using the internet to market your business online. So, you take all the training you’ve learned from your sponsor and company and use it online armed with your beautifully designed company replicated website. And then… Many of us know the value of blogging for business and sharing quality content across social media networks to establish our brand, but a lot of business owners don’t know how to really do it effectively to make money. Blogging and content marketing are two of the most highly effective, inexpensive ways for entrepreneurs to get started online, building their brand and business. Not only that, it allows you the ability to position, package and promote yourself to your ideal audience on a much larger scale. Recently, I had the honor of being the guest of Pam Perry, PR Coach on her Synergy Energy Show – Time for Real Talk about Making Money Online. It was a great privilege to share with her listeners, as we discussed: Yes, you are your own boss. You don’t have to answer to anyone and it doesn’t really matter if you show up to work in your pajamas because most of your business is conducted online. Being an entrepreneur has taken away the required structured behaviors and protocol demanded at a regular job and has enabled you to finally, be yourself. Just because you consider yourself a “laid back and chill, easy going, get-along-with-everyone-type-of-chic”, in your everyday life, does not necessarily mean that will resonate online in the business world. Don’t get me wrong, being yourself and authentic plays a huge part in building your personal brand but there is a way to be able to incorporate your unique style and personality while still being professional. We’ve all done it; we come across an intriguing article or blog post with a killer headline that really grabs our attention and we find ourselves compelled to read it. After we do, we discover how much we enjoyed it and now, are inclined to learn more about the author. So what do we do? We Google them. We eagerly search their name to receive results in hopes of uncovering additional and equally valuable content. Low and behold…we do! We are excited to have just discovered a wealth of information all created by the same individual. In our mind now, Google has instantly provided this author with immediate credibility in his or her chosen area of expertise. Let me first start off by saying, my intentions are never to offend anyone even though I realize what I’m about to share may indirectly strike a nerve with some of you, because I’m calling it as I see it. Try not to get defensive, I’m simply expressing my opinion (which I’m entitled too) and I will not apologize for it. Hopefully, you will take what I share, and reevaluate your online network marketing strategy…quickly! The reason I can be this blunt is because I know what I’m talking about. I have been a network marketer for nearly 10 years and in the first 2-3 of those years, my online network marketing SUCKED! YES, I can admit it…because since then, I have learned a lot and my success has turned around completely. By: Lavada Thompson When a new customer comes into your brick-and-mortar store or makes an online purchase, do you ever ask how they found you? What if they sign up for your email newsletter…do you know what attracted them to your website? These are important questions to ask, and one of the easiest ways to get your company in front of the right customers is through search engine optimization. What is SEO? While many of us have heard the term, not too many of us know exactly what this means. Search engine optimization is defined as improving the ranking of a website organically (naturally) in search results from web sites such as Google, Yahoo and Bing. So why would you want to improve your website ranking in search engines? Social Media Marketing is like caring for a newborn, when you are patient and nurturing in the early stages of development, you will create a well rounded, strong and respectable business. Just like it takes time raising a child into a mature adult, your social media marketing efforts require of you the same commitment of time.
Social Media is NOT:
Guest Post Author: Jan Verhoeff Make your business successful with brand recognition strategies that breathe life into your business plan and profit into your pockets using tried and true brand identification strategies. These strategies don’t pick favorites, they simply work every time. Over the weekend, I had an opportunity to listen to a bunch of cowboys talk about branding cattle. Their thoughts were rambunctious and rowdy as most cowboy thoughts are, but they seemed to get to the point of the matter rather fast when they chattered about branding strategies. Blogs, we see them everywhere and almost everyone has one. There are personal blogs and business related blogs, blogs on your favorite topic, even blogs related to cooking and your favorite recipes! With all the blogging that’s going on, you may be wondering if it is really possible to use blogging to build your brand. Absolutely, of course it is! There are without a doubt a few key factors you want to consider before you begin using a blog to build your brand. Your blog’s title is a huge one as well as the description. Then there is the design and layout to ponder. The most important factor aside from content and topic relevance in my opinion is, consistency. |
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