By CEOMamma, on October 11th, 2010% Before you jump head first into introducing your small business to the world wide web and across social networks, you should really consider how you want to brand yourself. Think about your mission, your goals and what it is exactly, you are going to accomplish.
Despite what you may believe or have heard, social networks are not a way for you make sales and generate an income. You need to embrace the idea, that social networks are tools that you can use to establish an online presence, develop brand awareness and most importantly, create lasting relationships.
Building your personal brand on social networks does not have to be a complicated procedure. In fact, your more than likely doing it already. Like mostly everyone, I’m sure you have a Facebook account and probably a Twitter account too…right? So, your already online creating your presence.
By CEOMamma, on October 7th, 2010%  When I first decided to launch this blog at the end of 2009, I knew that my first priority was to reach as many people in my target audience as possible. Of course I had a clearly defined marketing plan laid out but my objective was to create some major “BUZZ” to reach my goal as quickly as possible.
The reason I created this blog was to have a designated “place” that promoted my various online business ventures which primarily consisted of affiliate programs. Even though this was my intention, my goal was NOT to make money in the beginning.
Confused? Let me break it down.
By CEOMamma, on October 5th, 2010% What does it mean to “Brand My Business” and is it really necessary for me?
The answer, Absolutely YES!
No matter how big (or small) your business is, branding is essential to your overall growth and long term success. Many small business owners tend to shy away from fully developing their brand because they either disregard its value or simply don’t know what to do.
Building your business brand is important because it’s what sets you apart from everyone else. Your company name gives your business an identity and a representation of who you are and what you offer.
By CEOMamma, on September 29th, 2010% To build your brand and grow a successful business online, Social Media should be a major part of your marketing strategy. Utilizing this method is great for new and seasoned business owners because there is no financial cost to use it, the only investment is your time.
When you learn to properly use social media to market your business, you can quickly brand yourself in your industry, share your expertise and create your network. This kind of exposure will help increase traffic to your website and blog as well as help increase your online sales.
By CEOMamma, on June 18th, 2010% Everyone has a special quality that makes them unique. What makes you…YOU?
Being able to identify your unique selling proposition is critical to creating more revenue in your business. The more you can distinguish yourself from your colleagues and leverage your unique skills, the more your ideal clients will want to work with you and the higher fees you can command.
You can think of your Unique Selling Proposition (USP) as part of your “expertise” and what sets you apart from other people in your profession. By focusing on your special skills and qualities and setting yourself apart from your competition, your ideal clients will view you as the expert that you are and be more inclined to engage your services. Keep in mind, anyone seeking the support of a service professional ALWAYS wants to work with the best of the best.
By CEOMamma, on May 21st, 2010% How many times are we asked that question? How many times do we stumble over the response? Let’s see. . . I provide financial services to seniors. . . or I’m a research analyst at the university. As a coach the main problem I encounter with my clients is coming to grips with what they do and why they do it.
Most of us know what we do but to say it in a way that engages people is another thing entirely. It’s rare that I meet someone at a networking event who says what he or she does in a way that engages me. Usually I have to figure out how to get engaged with the person. Or worse still, after they say what they do, it falls flat. I’m not sure what to say next. In contrast our goal should be to tell people what we do quickly in order to peak their interest and engage them in a conversation.
By CEOMamma, on April 14th, 2010% Guest Post By: Jessica Swanson
As a small business owner, you’ve undoubtedly come across the concept of branding. Most likely, you’ve heard that if you want to succeed and skyrocket your biz to the top, then you need to create a powerful and memorable brand that your prospects believe in.
The main problem is that most small business owners are confused, overwhelmed and frustrated about the entire branding process. Is it the creation of a logo? Is it the website? Or, maybe it’s the particular combination of colors used in the sales literature.
While all this is a piece of the branding process, it’s really not embracing the entire concept.
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