By CEOMamma, on September 9th, 2011%
If you are serious about building your online business quickly, the very first thing you need to do is identify your Niche Market and really get to know who they are.
Unfortunately, I had to learn this the hard way because like many new business owners, I was mislead into believing the entire World Wide Web was like “open season” and had no limitations to how freely I could market my business. Of course, this is true…to a certain degree.
YES, you are free to establish your business online however you want, NO, there aren’t any restrictions in the manner in which you choose to market yourself and by no means do you have to target any particular niche market at all.
By CEOMamma, on July 18th, 2011%
Building an online business using primarily Social Media, has been the most effective way for me to establish my brand, generate qualified leads and increase sales, all while investing next to nothing, excluding my time.
Although Social Media Marketing is an easy way to gain exposure for your business, there are still rules and procedures that need to be adopted to assure a productive marketing experience.
I have compiled a list of my top posts in 3 sections, to help you understand and grasp the concept of marketing your business online using social media.
Networking – Building Professional Relationships
- How to Build Your Personal Brand on Social Networks
- How to Create Connections to Expand Your Social Media
By CEOMamma, on May 2nd, 2011%
If you are serious about building your business online and creating buzz for your business using Facebook, you have to accept the fact that you are going to have to work at building your following. Understand that just because you create a Fan Page or Page for your business, does not mean people will automatically follow you.
When consulting with new business owners, I find the most common mistake being made is creating a Fan Page without a purpose. Realize that your Fan Page is another marketing tool for your business which first requires planning a strategy to implement.
Before you jump right in and start a Fan Page because “it’s what everybody else is doing”…Determine Your Purpose.
By CEOMamma, on April 25th, 2011%
We’ve all done it; we come across an intriguing article or blog post with a killer headline that really grabs our attention and we find ourselves compelled to read it. After we do, we discover how much we enjoyed it and now, are inclined to learn more about the author. So what do we do? We Google them.
We eagerly search their name to receive results in hopes of uncovering additional and equally valuable content. Low and behold…we do! We are excited to have just discovered a wealth of information all created by the same individual. In our mind now, Google has instantly provided this author with immediate credibility in his or her chosen area of expertise.
By CEOMamma, on November 22nd, 2010%
About a week ago, I wrote the post – Women Entrepreneurs: What Can TheCEOMamma Do For You to share with you the different benefits and opportunities offered to you by getting and staying connected with TheCEOMamma.
As you know, our community is all about you and designed to help you grow as a woman entrepreneur and small business owner. The mission of TheCEOMamma is to teach women entrepreneurs on a limited budget, how to build a successful and profitable business online.
The goal is to Empower, Inspire and Educate you by providing quality content, resources and marketing strategies you can use to effectively apply to developing your brand and growing your business online.
By CEOMamma, on November 11th, 2010%
In recent weeks, I have been taking some time and looking back over the growth of this blog and my business. Since December 24th is creeping up quit swiftly and will make TheCEOMamma officially 1 year old, I’m actually amazed and pleased at how it has taken off.
To be honest, I never imagined that in less than 1 year, this blog would be what it is today. When I started, I was fairly new to blogging and built TheCEOMamma strictly off of a vision, a dream and Faith!
Within 6 months of launching, I began to receive emails almost daily from amazing women who share the same visions for their own businesses and held passions similar to mine, requesting my help. I started getting requests for interviews, guest speaking engagements and other requests to share my expertise with other network circles…how cool is that!
By CEOMamma, on November 8th, 2010%
Guest Author: Tendai Jordan
Women entrepreneurs are on the rise despite the rocky, uncertain economy. The Center for Women’s Business Research says that the number of woman-owned businesses continue to grow. If you talk to most of those women they will tell you that being a woman in business is an asset.
Starting a home business is really a great way with which to make your business startup more affordable. Bootstrapping your startup, which simply means financing it yourself, is the quickest way to get your idea off the ground.
Here are five tips to inspire you as you contemplate starting your own small home based business:
1. Create a business plan.
By CEOMamma, on October 14th, 2010%
I almost can’t believe it either but what can I say, it’s just the kind of girl I am! I’m feeling so excited and giddy…like a kid on Christmas morning. I always trust my instincts 100%, not only in my personal life but even when it comes to business. That’s why I know I made the right decision.
Some may think I’m a serial entrepreneur but I just believe if an opportunity presents itself, the least I can do is be open-minded and willing to learn more…
So, that’s just what I did and have created an additional stream of income for me and my family!
By CEOMamma, on October 7th, 2010%
 When I first decided to launch this blog at the end of 2009, I knew that my first priority was to reach as many people in my target audience as possible. Of course I had a clearly defined marketing plan laid out but my objective was to create some major “BUZZ” to reach my goal as quickly as possible.
The reason I created this blog was to have a designated “place” that promoted my various online business ventures which primarily consisted of affiliate programs. Even though this was my intention, my goal was NOT to make money in the beginning.
Confused? Let me break it down.
By CEOMamma, on October 5th, 2010%
What does it mean to “Brand My Business” and is it really necessary for me?
The answer, Absolutely YES!
No matter how big (or small) your business is, branding is essential to your overall growth and long term success. Many small business owners tend to shy away from fully developing their brand because they either disregard its value or simply don’t know what to do.
Building your business brand is important because it’s what sets you apart from everyone else. Your company name gives your business an identity and a representation of who you are and what you offer.
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