By CEOMamma, on September 29th, 2010% To build your brand and grow a successful business online, Social Media should be a major part of your marketing strategy. Utilizing this method is great for new and seasoned business owners because there is no financial cost to use it, the only investment is your time.
When you learn to properly use social media to market your business, you can quickly brand yourself in your industry, share your expertise and create your network. This kind of exposure will help increase traffic to your website and blog as well as help increase your online sales.
By CEOMamma, on September 27th, 2010% Guest Post by: Janet Beckers
As the founder and host of Wonderful Web Women I am lucky to lead an on-line community of thousands of women (and enlightened women) from around the world who are all passionate about creating success on the Internet.
One of the biggest frustrations they share with me, is knowing where to start. There are so many options that it can all be overwhelming.
Here’s my quick start guide for you.
Step 1: Start with a blog
This is central to your Internet strategy. Blogs allow you to show off your knowledge, interact with visitors when they leave comments and search engines (like Google) LOVE blogs.
Step 2: Collect email addresses
By CEOMamma, on September 17th, 2010%  International Freelancers Day is an online conference featuring 24 world-renowned speakers providing education and inspiration to solo professionals everywhere.
This is a FREE Online Event…no travel required.
Beginning September 24th-25th, you will have access to the online conference, including 24 presentations each is focused on a specific topic that will help build your freelance or solo business such as; landing clients, leveraging social media, winning corporate sales and much more.
You will get 12 hours of live, content-rich instructional presentations on a variety of topics, including tips, strategies and ideas that will help take your business to the next level of success, all from top notch pros in the industry. Not only that, you get six pre-event business-building tutorials you can view right away.
By CEOMamma, on June 14th, 2010% Video Marketing has become a very valuable and successful tool for building your business. Not only does it provide you the ease of creating something one time that can be shared and passed around for years to come, it also gives people another way to connect with you on a more personal level.
Because of this, I have decided to incorporate more video marketing in my business too! In the process of doing some research on the topic so I can learn as much as I can about video marketing, I came across a video blog post on this very subject. Katie Freiling shares a great post titled, My 10 Most Powerful Video Marketing Tips and I recommend you go check it out if you want to learn how to create powerful video for your business.
By CEOMamma, on June 7th, 2010%  Since the beginning of this year, many of you know, I have been actively and passionately building TheCEOMamma Network. In this short period of time, I never imagined it would have grown as much as it has. It gives me such an amazing feeling to know that this all started from a vision I had to help and inspire women entrepreneurs to be all they can be and create a powerful community where we can connect, network, share and learn from each other.
Don’t get me wrong, even though TheCEOMamma has taken off so quickly, it wasn’t easy. It took a great deal of time and commitment on my part to get it to where it is at this point. I’m thankful to those of you who support me in my endeavors, who share my vision to help women in business and I appreciate dearly, your contribution to spreading the word to your networking circles about TheCEOMamma.
By CEOMamma, on May 21st, 2010% How many times are we asked that question? How many times do we stumble over the response? Let’s see. . . I provide financial services to seniors. . . or I’m a research analyst at the university. As a coach the main problem I encounter with my clients is coming to grips with what they do and why they do it.
Most of us know what we do but to say it in a way that engages people is another thing entirely. It’s rare that I meet someone at a networking event who says what he or she does in a way that engages me. Usually I have to figure out how to get engaged with the person. Or worse still, after they say what they do, it falls flat. I’m not sure what to say next. In contrast our goal should be to tell people what we do quickly in order to peak their interest and engage them in a conversation.
By CEOMamma, on May 10th, 2010% As a small business owner, you’ve undoubtedly heard that your business needs to have a strong Twitter presence. So, you have dutifully signed up for a Twitter account, have a some followers and have even sent out a few Tweets. Now, you’re wondering how in the world Twitter will actually help your business.
Here are 12 reasons why your small business needs to be on Twitter:
1) Build Authenticate Relationships. Twitter allows you to begin building authentic relationships with your prospects, clients and customers. As a small business owner, strong customer relationships are one of your greatest assets.
2) Share Your Expertise. If you provide valuable, interesting and compelling Tweets, you will begin positioning yourself as an expert in your particular field and industry.
By CEOMamma, on May 7th, 2010%  Have you ever wondered how you could build a community around your business? It would be nice to have a bunch of people who willingly come together and share their thoughts and opinions about your business, wouldn’t it? Before you think it’s impossible to create such an environment around your company, let me explain.
A community can be defined as a group of people sharing the same interests and ideas. That’s what makes social media so amazing because it allows people from all over the world to come together online and communicate with each other about the common interests they all share.
By CEOMamma, on May 5th, 2010% Let’s be honest, we ALL want a ton of loyal followers and raving fans chasing after us online helping us expand our business, right? Wouldn’t it be great to wake up each morning to find that over night, a flood of new people joined your fan page or your twitter account had a sudden rush of new followers? I’m pretty sure it’s safe to say that this is the exact feeling most entrepreneurs would love to experience (myself included).
Even if you spend a large amount of time on social networking each day you still may not be getting the kind of followers and fans you want. The reason could be a few things but the main one could be your just not creating the right connections.
By CEOMamma, on April 14th, 2010% Guest Post By: Jessica Swanson
As a small business owner, you’ve undoubtedly come across the concept of branding. Most likely, you’ve heard that if you want to succeed and skyrocket your biz to the top, then you need to create a powerful and memorable brand that your prospects believe in.
The main problem is that most small business owners are confused, overwhelmed and frustrated about the entire branding process. Is it the creation of a logo? Is it the website? Or, maybe it’s the particular combination of colors used in the sales literature.
While all this is a piece of the branding process, it’s really not embracing the entire concept.
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