You Don’t Know NICHE About Marketing

By CEOMamma, on September 9th, 2011%
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If you are serious about building your online business quickly, the very first thing you need to do is identify your Niche Market and really get to know who they are.

Unfortunately, I had to learn this the hard way because like many new business owners, I was mislead into believing the entire World Wide Web was like “open season” and had no limitations to how freely I could market my business. Of course, this is true…to a certain degree.

YES, you are free to establish your business online however you want, NO, there aren’t any restrictions in the manner in which you choose to market yourself and by no means do you have to target any particular niche market at all.

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4 comments   All Categories, Business Productivity, Marketing, Women Entrepreneurs   , , , ,  

It’s Not Procrastination, It’s Fear of Rejection (Get Past It and Get Marketing)

By CEOMamma, on June 4th, 2010%
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Guest Post By: Fabienne Fredrickson

Have you ever been stopped in your marketing tracks because of procrastination and didn’t know where it was coming from? This happened a few times with some of my private clients recently, and we noticed that every time, it wasn’t really procrastination, it was a fear of some sort that was holding them back.

Perhaps you’ve experienced it too? The fear of reaching out to people, fear of failure, fear of success, fear of not doing something right, and the kicker, fear of REJECTION? I don’t think I know anyone who’s not experienced some form of fear of rejection when marketing themselves. I think it’s innate for many of us. Problem is, it holds us back from doing what it takes to get clients. And it’s got to stop.

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Make Your Message Irresistible and Clients Will Flock to You

By CEOMamma, on April 9th, 2010%
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Guest Blog Post by: Fabienne Fredrickson

“I don’t know the key to success, but the key to failure is trying to please everybody.” — Bill Cosby

To attract clients consistently and with little effort, your marketing message must be clear and it must stand out. There’s no way around it. If what you say about your business and what prospects read about it isn’t sounding irresistible to them, they’ll move on to the next person. Guaranteed.

So, your task is to stand out from the pack and to make prospects really stand up and listen to what you have to offer. In my opinion, standing out from the pack is easiest if you have an expertise or a niche. (But you knew that already.) So, what’s stopping you? Well, after having worked with thousands of people on this issue, I’ve come up with 2 reasons why most people don’t niche:

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