Email List Building, Don’t Make this Costly Mistake

By CEOMamma, on September 12th, 2011%
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Email list building is a great way to stay in touch and nurture relationships with new and existing business connections. It is a privilege that is not to be abused and should only be a way to offer information and promotional material, IF FIRST, it has been requested.

So, what does that mean?

If you obtained someone’s email address from:

  1. Their business card
  2. A networking event
  3. Their mailing list YOU subscribed to
  4. Their social network profile
  5. Any online/offline communication
You DO NOT have the right to add them to YOUR mailing list…PERIOD!

If this is a common practice for you, I urge you to stop now. Allow me to me explain why this is a very unethical way of building your email list.

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Using Email Marketing to Build Your Business and Your List

By CEOMamma, on June 16th, 2010%
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You’ve created, designed and launched a website (or blog) for your business and now anxiously await the stampede of traffic you hope to accumulate as a result of the many hours of marketing you put in. You know you have amazing products and offer outstanding service, but what if your visitors choose not to buy during their first visit to your site?

If you fail to offer your website visitors the option to subscribe to your website or blog so that you can follow up with them at another time, you risk the chance of loosing that visitor forever. You worked hard on creating your site but what good will that do you if you aren’t able to reconnect with your visitors?

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Re-Thinking Your Email Marketing Tactics

By CEOMamma, on March 24th, 2010%
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Is your email marketing campaign going stale? As an email marketer, you are attuned to the signs, and this time you can almost feel it. Your email list is taking a beating, and the people in that list are dropping like flies.

First, from the unforgiving spam filters, then to long-dormant accounts often coming from free email services like Yahoo! and Google. And then, there are those subscribers who have genuinely become dispirited and won’t even open your e-mails anymore. The first you cannot control, but the second – often known as list fatigue – you can still do something about.

Signs of List Fatigue

To fight list fatigue, you need to understand what causes it. Here are a few possible reasons:

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