By CEOMamma, on May 2nd, 2011%
If you are serious about building your business online and creating buzz for your business using Facebook, you have to accept the fact that you are going to have to work at building your following. Understand that just because you create a Fan Page or Page for your business, does not mean people will automatically follow you.
When consulting with new business owners, I find the most common mistake being made is creating a Fan Page without a purpose. Realize that your Fan Page is another marketing tool for your business which first requires planning a strategy to implement.
Before you jump right in and start a Fan Page because “it’s what everybody else is doing”…Determine Your Purpose.
By CEOMamma, on October 18th, 2010%
Blogs, we see them everywhere and almost everyone has one. There are personal blogs and business related blogs, blogs on your favorite topic, even blogs related to cooking and your favorite recipes! With all the blogging that’s going on, you may be wondering if it is really possible to use blogging to build your brand.
Absolutely, of course it is!
There are without a doubt a few key factors you want to consider before you begin using a blog to build your brand. Your blog’s title is a huge one as well as the description. Then there is the design and layout to ponder.
The most important factor aside from content and topic relevance in my opinion is, consistency.
By CEOMamma, on October 14th, 2010%
What is Guerilla Marketing – The concept of guerrilla marketing was invented as an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget.
Although I’ve heard of Guerrilla Marketing in the past, I never really formally researched the topic until this past weekend. I stumbled across an article written by the grandfather of Guerrilla Marketing, Jay Conrad Levinson, that really got my attention.
The article is entitled: What Is A Guerrilla Entrepreneur? After reading it, I realized I had been utilizing this method for a very long time and wanted to share it with you. I encourage you to check out the article and watch the video below. Enjoy!
By CEOMamma, on September 29th, 2010%
To build your brand and grow a successful business online, Social Media should be a major part of your marketing strategy. Utilizing this method is great for new and seasoned business owners because there is no financial cost to use it, the only investment is your time.
When you learn to properly use social media to market your business, you can quickly brand yourself in your industry, share your expertise and create your network. This kind of exposure will help increase traffic to your website and blog as well as help increase your online sales.
By CEOMamma, on September 17th, 2010%
After some well needed time off, I’m happy to announce that TheCEOMamma will be back in full swing the beginning of next week! As many of you may already know, I am expecting my sixth child (a baby girl) in February and very excited. I had experienced much discomfort (to say the least) during my first trimester but happy to report I am feeling 90% better!
Over the past weeks, I have been able to truly reflect on and regroup while being grateful knowing that I have created the type of freedom I deserve in choosing to be an entrepreneur and working for myself. Even when I’m unable or taking a break from “working” my business for a period of time, my business is still working for me! Isn’t that a wonderful thing? Have you found that to be true for your business?
By CEOMamma, on June 9th, 2010%
During the month of June, entrepreneurs and small business owners will be celebrating Do-it-Yourself Marketing! For “newbie” business owners or those who may not be very market savvy, this could be a huge challenge. To make the most of our month of celebration, I have decided to compile a list of some of my favorite FREE and low-cost DIY Marketing tools. These resources will help you get a head start on marketing your business this month and beyond!
Hootsuite.com – This is by far one of my favorite tools. Hootsuite gives you the ease and flexibility to manage multiple twitter accounts, your social networking sites (including your Facebook profile and Fan Pages), RSS feeds, WordPress and more! You can also schedule status updates for a later time and track click stats.
By CEOMamma, on May 10th, 2010%
As a small business owner, you’ve undoubtedly heard that your business needs to have a strong Twitter presence. So, you have dutifully signed up for a Twitter account, have a some followers and have even sent out a few Tweets. Now, you’re wondering how in the world Twitter will actually help your business.
Here are 12 reasons why your small business needs to be on Twitter:
1) Build Authenticate Relationships. Twitter allows you to begin building authentic relationships with your prospects, clients and customers. As a small business owner, strong customer relationships are one of your greatest assets.
2) Share Your Expertise. If you provide valuable, interesting and compelling Tweets, you will begin positioning yourself as an expert in your particular field and industry.
By CEOMamma, on May 7th, 2010%
 Have you ever wondered how you could build a community around your business? It would be nice to have a bunch of people who willingly come together and share their thoughts and opinions about your business, wouldn’t it? Before you think it’s impossible to create such an environment around your company, let me explain.
A community can be defined as a group of people sharing the same interests and ideas. That’s what makes social media so amazing because it allows people from all over the world to come together online and communicate with each other about the common interests they all share.
By CEOMamma, on May 5th, 2010%
Let’s be honest, we ALL want a ton of loyal followers and raving fans chasing after us online helping us expand our business, right? Wouldn’t it be great to wake up each morning to find that over night, a flood of new people joined your fan page or your twitter account had a sudden rush of new followers? I’m pretty sure it’s safe to say that this is the exact feeling most entrepreneurs would love to experience (myself included).
Even if you spend a large amount of time on social networking each day you still may not be getting the kind of followers and fans you want. The reason could be a few things but the main one could be your just not creating the right connections.
By CEOMamma, on May 3rd, 2010%
Since the explosive growth of social media over the years, many entrepreneurs have learned how to take advantage of using various free marketing platforms like Facebook and twitter, to make themselves increasingly visible online. Social media marketing is by far the easiest and cheapest way to establish your online presence. But let’s be real, some people are clearly way better at building there presence online than others.
You may be wondering if there is some sort of trick to this social media frenzy or an exact blueprint to follow that will guarantee success (I know I did when I first started…no such luck)!
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