Jessica Swanson | TheCEOMamma Blog

12 Reasons Your Small Business Needs a Twitter Presence

By CEOMamma, on May 10th, 2010%

As a small business owner, you’ve undoubtedly heard that your business needs to have a strong Twitter presence. So, you have dutifully signed up for a Twitter account, have a some followers and have even sent out a few Tweets. Now, you’re wondering how in the world Twitter will actually help your business.

Here are 12 reasons why your small business needs to be on Twitter:

1) Build Authenticate Relationships. Twitter allows you to begin building authentic relationships with your prospects, clients and customers. As a small business owner, strong customer relationships are one of your greatest assets.

2) Share Your Expertise. If you provide valuable, interesting and compelling Tweets, you will begin positioning yourself as an expert in your particular field and industry.

10 Unique Ways to Brand Your Small Business

By CEOMamma, on April 14th, 2010%

Guest Post By: Jessica Swanson

As a small business owner, you’ve undoubtedly come across the concept of branding. Most likely, you’ve heard that if you want to succeed and skyrocket your biz to the top, then you need to create a powerful and memorable brand that your prospects believe in.

The main problem is that most small business owners are confused, overwhelmed and frustrated about the entire branding process. Is it the creation of a logo? Is it the website? Or, maybe it’s the particular combination of colors used in the sales literature.

While all this is a piece of the branding process, it’s really not embracing the entire concept.

Creating a Brilliant Marketing Message

By CEOMamma, on March 10th, 2010%

This is a Guest post from my mentor and colleague, Jessica Swanson “The Shoestring Marketer”.

If you’re interested in capturing more prospects and growing your small business on a shoestring budget, you must have a brilliant marketing message (a concise statement that explains the purpose of your small business to your ideal clients and customers).

The main reason why a marketing message is such a powerful component of your small business is that it forces you to become extraordinarily clear about what you do. Believe it or not, most small business owners do a “little of this” and “a little of that” and aren’t able to effectively articulate what business they are in.