Email list building is a great way to stay in touch and nurture relationships with new and existing business connections. It is a privilege that is not to be abused and should only be a way to offer information and promotional material, IF FIRST, it has been requested.
So, what does that mean?
If you obtained someone’s email address from:
- Their business card
- A networking event
- Their mailing list YOU subscribed to
- Their social network profile
- Any online/offline communication
If this is a common practice for you, I urge you to stop now. Allow me to me explain why this is a very unethical way of building your email list.

