By CEOMamma, on May 2nd, 2011% If you are serious about building your business online and creating buzz for your business using Facebook, you have to accept the fact that you are going to have to work at building your following. Understand that just because you create a Fan Page or Page for your business, does not mean people will automatically follow you.
When consulting with new business owners, I find the most common mistake being made is creating a Fan Page without a purpose. Realize that your Fan Page is another marketing tool for your business which first requires planning a strategy to implement.
Before you jump right in and start a Fan Page because “it’s what everybody else is doing”…Determine Your Purpose.
By CEOMamma, on November 11th, 2010% In recent weeks, I have been taking some time and looking back over the growth of this blog and my business. Since December 24th is creeping up quit swiftly and will make TheCEOMamma officially 1 year old, I’m actually amazed and pleased at how it has taken off.
To be honest, I never imagined that in less than 1 year, this blog would be what it is today. When I started, I was fairly new to blogging and built TheCEOMamma strictly off of a vision, a dream and Faith!
Within 6 months of launching, I began to receive emails almost daily from amazing women who share the same visions for their own businesses and held passions similar to mine, requesting my help. I started getting requests for interviews, guest speaking engagements and other requests to share my expertise with other network circles…how cool is that!
By CEOMamma, on October 25th, 2010% Most newbie entrepreneurs, internet marketers and small business owners don’t realize the simplicity of internet marketing or how it can be done effectively with little or no cost at all.
The truth is, keeping your strategies simple and focused on your objective will allow you to achieve effective internet marketing success.
Marketing your business online is simple however, its not always easy. It will take a lot of patience, tracking and analyzing on your part to determine whats working and what is not.
If you choose to brand and build your business by blogging, you have to set goals for what you plan to accomplish. Take time to plan your overall strategy. Decide who your audience will be, define what your subject matter is, know how often you will post and how you will market your blog (spread the word).
By CEOMamma, on October 14th, 2010% What is Guerilla Marketing – The concept of guerrilla marketing was invented as an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget.
Although I’ve heard of Guerrilla Marketing in the past, I never really formally researched the topic until this past weekend. I stumbled across an article written by the grandfather of Guerrilla Marketing, Jay Conrad Levinson, that really got my attention.
The article is entitled: What Is A Guerrilla Entrepreneur? After reading it, I realized I had been utilizing this method for a very long time and wanted to share it with you. I encourage you to check out the article and watch the video below. Enjoy!
By CEOMamma, on June 9th, 2010% During the month of June, entrepreneurs and small business owners will be celebrating Do-it-Yourself Marketing! For “newbie” business owners or those who may not be very market savvy, this could be a huge challenge. To make the most of our month of celebration, I have decided to compile a list of some of my favorite FREE and low-cost DIY Marketing tools. These resources will help you get a head start on marketing your business this month and beyond!
Hootsuite.com – This is by far one of my favorite tools. Hootsuite gives you the ease and flexibility to manage multiple twitter accounts, your social networking sites (including your Facebook profile and Fan Pages), RSS feeds, WordPress and more! You can also schedule status updates for a later time and track click stats.
By CEOMamma, on April 19th, 2010% Just the mere thought of Article Marketing can be overwhelming for some people, especially those who aren’t necessarily fond of writing. When I first decided to explore this method of marketing my business, I quickly found that it wasn’t as difficult a task as I orignially imagined. If your struggling to generate traffic to your blog or website you should consider, article marketing.
Like so many small business owners, most of my marketing efforts consists of various techniques of driving regular traffic to my blog. Many entrepreneurs choose article marketing as one of their ideal online activities because it’s free, easy to get started and a great way to establish your presence online.
By CEOMamma, on April 5th, 2010% You see them all over the internet, free and fee based informational and how-to products promising a wealth of valuable content and useful, simple to apply know how. One easy and popular method to provide this information is in the form of an Ebook. It seems as though almost everyone is surfing on the Ebook creation wave and hoping to reap the benefit of producing information.
What does it take to create an Ebook?
Well, that can all depend on your goals or intentions for the information you plan to offer.
In any matter, you should take time to plan your work and write it down. Ask your self, “What topic am I going to cover?” and include every thing you want to talk about. Think about your audience and how you can best relay to them, the type of information they need.
By CEOMamma, on March 19th, 2010% If you are anything like me, you understand the ease and value of being able to market your business online using various avenues such as; social networks, writing articles and word of mouth. You may also be able to relate to the fact that these tools are a great way to build your business for free. However, like all marketing tools, there is a strategy that must be implemented to make these vehicles run productively.
If you have just started a business and are operating with a minimal marketing budget (or no budget at all), have been in business for sometime put have become “stuck” and don’t know what to do next, then let me encourage you to download my FREE ebook – Business on a Budget: The Start-Up Marketing Guide for Beginners.
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