By CEOMamma, on February 1st, 2012%
What does it mean to be an expert in a particular niche? What are people looking for in an ‘expert’? When people start looking for an expert in a particular field, they are looking for valuable information. Information that is valuable to them. They want to be taught something that they do not know.
Why do you want to be viewed as an expert within your niche? Expert status is a tool to increase the number of people who patronize your business. Creating expert status may be the missing step in taking your business to the next level.
So how do you become an expert within your niche?
1. VALUE WHAT YOU KNOW
By CEOMamma, on September 9th, 2011%
If you are serious about building your online business quickly, the very first thing you need to do is identify your Niche Market and really get to know who they are.
Unfortunately, I had to learn this the hard way because like many new business owners, I was mislead into believing the entire World Wide Web was like “open season” and had no limitations to how freely I could market my business. Of course, this is true…to a certain degree.
YES, you are free to establish your business online however you want, NO, there aren’t any restrictions in the manner in which you choose to market yourself and by no means do you have to target any particular niche market at all.
By CEOMamma, on January 7th, 2011%
Why do so many entrepreneurs and small business owners believe that “if I build it (a website), they will come.” It seems as though a lot of people have a false perception about the simplicity of starting an online business. Don’t get it confused, it is easy to start a business but to really grow and develop a profitable and thriving business…that’s a whole other ball game!
What entrepreneurs and small business owners need to understand is that effective, persistent and consistent Marketing is what will sustain business success.
I came across this quote a couple of days ago and it inspired me to write this post -
By CEOMamma, on April 9th, 2010%
Guest Blog Post by: Fabienne Fredrickson
“I don’t know the key to success, but the key to failure is trying to please everybody.” — Bill Cosby
To attract clients consistently and with little effort, your marketing message must be clear and it must stand out. There’s no way around it. If what you say about your business and what prospects read about it isn’t sounding irresistible to them, they’ll move on to the next person. Guaranteed.
So, your task is to stand out from the pack and to make prospects really stand up and listen to what you have to offer. In my opinion, standing out from the pack is easiest if you have an expertise or a niche. (But you knew that already.) So, what’s stopping you? Well, after having worked with thousands of people on this issue, I’ve come up with 2 reasons why most people don’t niche:
By CEOMamma, on March 10th, 2010%
This is a Guest post from my mentor and colleague, Jessica Swanson “The Shoestring Marketer”.
If you’re interested in capturing more prospects and growing your small business on a shoestring budget, you must have a brilliant marketing message (a concise statement that explains the purpose of your small business to your ideal clients and customers).
The main reason why a marketing message is such a powerful component of your small business is that it forces you to become extraordinarily clear about what you do. Believe it or not, most small business owners do a “little of this” and “a little of that” and aren’t able to effectively articulate what business they are in.
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