Women Entrepreneurs: Turning Passion into Profit

For many women who have a unique and creative flair or possess a deep passion to serve others, often wonder, “how can I turn my passion into a profit?”

If you have a distinctive skill or unique ability that you do well and often gets noticed by your family and friends, consider how you could turn it into a profitable business.

Not sure if its possible? Read on as a share with you about two women in my inner circle, Shiketa Morgan and LaTersa Blakely, and how they turned their passions into profitable businesses!

Shiketa Morgan is a wife and mom, a freelance writer, and a guest writer here, at TheCEOMamma Blog! She wears many hats with the biggest being, Owner/Director of Learning Days daycare and also, a childcare business consultant specializing in start-up and management.

7 Traits of an Extraordinary Leader

By: Shiketa Morgan

In the article titled, Character Traits of Extraordinary Leaders, Chris Widener wrote: “When people make a decision to follow your leadership, they do primarily because of one or two things: your character or your skills.”  I totally agree with Chris, because, I find that when my employees are willing to carry out my vision when they respect my character and skills. Moreover, they are more willing to follow my Leadership!

Chris described seven extraordinary character traits of an extraordinary leader and they are as follows:

  1. Integrity
  2. Optimistic
  3. Embraces Change
  4. Risk Taker,
  5. Tenacious,
  6. Catalytic
  7. Dedicated 

Character Matters in Business


Character is a key ingredient in the success of a business owner. In fact, a man’s character will affect all aspects of operating a business including: being honest on tax returns, showing integrity in business deals, being loyal to customers and having the courage to persevere in hard times.

In the Book Character Matters, the author, Mark Rutland (President of Oral Roberts University) wrote:
“Character takes you through a refiner’s fire of true stories and time-tested scriptures designed to open your spirit.”

Rutland also describes nine essential traits you need to succeed in his book and they are as follows: courage, loyalty, diligence, modesty, frugality, honesty, meekness, reverence and gratitude.

Develop the Leader Within You…Change Your Business!

By: Shiketa Morgan

As your business grows, your ability to lead is vital to the success of your company. Moreover, your leadership skills will affect how far your business will go and your leadership skills will also affect those individuals that are following your leadership.

A Leadership Story

In 2002, I decided to move my childcare business from my home into a commercial location. I was so excited, because I was able to care for more children and my business was no longer in my home. The planning process went very well; I planned my first open house, bought new equipment and I hired staff for the facility. Several months into operating the facility, I discovered that I was struggling with leading my staff.