Author: Michele DeKinder-Smith

Chances are, people who are in business for themselves view financial freedom as a motivating factor for venturing out on their own. Money in the bank—time off for friends, family and travel—and even a luxurious lifestyle can all be part of the vision that entrepreneurs have when they set off to build a business. But according to the latest research, when it comes to women entrepreneurs, financial prosperity isn’t the only carrot: the desire for “greater work-life balance” is also a primary motivating factor.