As women entrepreneurs with high hopes and vision, we often start off with with an unstoppable drive and determination to make our new business work.
Many of us stay up for hours, day after day doing all we think we should do to get the business up and running and start bringing in money.
We spend time finding the best tools and services and get it in our heads that if we just work hard at getting all this online business stuff setup right, we can finally quit the day job or at last, bring home our kids who have grown accustomed to daycare.
Within us lies this deep desire to pursue our passion and live our dream!
We finally get everything together and then…
Wake-Up Call..Reality Sets In
And we ask ourselves the question, “Now What?”
After you’ve put together your blog and published your first few posts, attacked Social Media head on with a Facebook, Twitter, LinkedIn and YouTube account, you wonder…“what’s suppose to happen next?”
Other than knowing you have to of course, get the word out about your business, many entrepreneurs and small business owners fail at putting together an effective marketing strategy and plan.
Most times it is because they are unclear about who their actual niche market is. If you are unsure about who you are actually targeting, it makes it harder for you to design a strong and compelling marketing message that will attract your ideal clients to you.
So, How Can You Begin to Experience Steady Growth in Your Business?
After determining your niche market, your next step must be to learn how to become a strategic marketer. Developing strong marketing skills is the way to build your brand awareness and ultimately, increase your online sales.
The idea of becoming a “marketer” may sound intimidating but be assured, it is an essential part of owning a profitable business online. The sooner you are able to embrace the role and learn how to apply strategic marketing to your business, the quicker you will begin to see results.
Recently, I wrote a post on this very topic sharing the value of learning and owning your market. If you have found your business growth to become stagnant or you are struggling with applying effective marketing techniques to your online business, click here to read my post.